I still hear this a lot. Well, it just aint’ true. Case in point – as I was about to enter a local pizzeria the other night to come upon this person, book in hand (our New Smyrna Beach yellow pages, not the Telco book) locked in an intense discussion with what sounded like a sibling, providing them with a list local service providers they should be contacting them.
Since I didn’t want to be obvious what I was doing the picture was taken from the other side of the parking lot. And yes, that appears to be an iPhone in his hand.
Yes, the internet and mobile technology have become a big part of our lives. Heck I walk around with 2 iPhones (story for another day). But if you want to find it fast, if you want to be able to differentiate between businesses especially in a category/heading where you are not an expert, and you want a local business, nothing is quicker that a print Yellow Pages