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	<title>YP Talk - The Voice of the Yellow Pages Industry</title>
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	<description>An information source for the Yellow Pages industry</description>
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		<title>YP Talk - The Voice of the Yellow Pages Industry</title>
		<link>http://yptalk.wordpress.com</link>
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		<title>View From The Corner Office – An Interview with Oscar Sousa Marques, CEO of Directel Macau Ltd.</title>
		<link>http://yptalk.wordpress.com/2012/02/15/view-from-the-corner-office-an-interview-with-oscar-sousa-marques-ceo-of-directel-macau-ltd/</link>
		<comments>http://yptalk.wordpress.com/2012/02/15/view-from-the-corner-office-an-interview-with-oscar-sousa-marques-ceo-of-directel-macau-ltd/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 02:17:37 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[View From The Corner Office]]></category>
		<category><![CDATA[ADPAI]]></category>
		<category><![CDATA[Directel Macau]]></category>
		<category><![CDATA[Oscar Sousa Marques]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=589</guid>
		<description><![CDATA[View articles are intended to be limited to interviews with the most senior  leaders in the industry.  This month we continue the series in a recent interview with Oscar Sousa Marques, the CEO of Directel Macau Ltd. If you have &#8230; <a href="http://yptalk.wordpress.com/2012/02/15/view-from-the-corner-office-an-interview-with-oscar-sousa-marques-ceo-of-directel-macau-ltd/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=589&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Oscar Marques</media:title>
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			<media:title type="html">directel macau</media:title>
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			<media:title type="html">directel4</media:title>
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		<title>Pablo knows:  Lifetime of Smart Phones over 11X MORE Environmental Impact Than Lifetime of Phone Books.</title>
		<link>http://yptalk.wordpress.com/2012/02/14/pablo-knows-lifetime-of-smart-phones-over-11x-more-environmental-impact-than-lifetime-of-phone-books/</link>
		<comments>http://yptalk.wordpress.com/2012/02/14/pablo-knows-lifetime-of-smart-phones-over-11x-more-environmental-impact-than-lifetime-of-phone-books/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:14:58 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iiphone]]></category>
		<category><![CDATA[Pablo Paster]]></category>
		<category><![CDATA[phonebooks]]></category>
		<category><![CDATA[recycling phone books]]></category>
		<category><![CDATA[ttreehugger.com]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=585</guid>
		<description><![CDATA[Last February, as the industry was at the peak of fighting the anti-print eco nuts, we took a deep dive into what really goes into all of those high-tech devices we all now can’t live without, focusing on exactly what &#8230; <a href="http://yptalk.wordpress.com/2012/02/14/pablo-knows-lifetime-of-smart-phones-over-11x-more-environmental-impact-than-lifetime-of-phone-books/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=585&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>13</slash:comments>
	
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		<item>
		<title>A Peek Behind the Curtain at BIA/Kelsey ILM East Event</title>
		<link>http://yptalk.wordpress.com/2012/02/13/a-peak-behind-the-curtain-at-biakelsey-ilm-east-event/</link>
		<comments>http://yptalk.wordpress.com/2012/02/13/a-peak-behind-the-curtain-at-biakelsey-ilm-east-event/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 22:06:32 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Andrew Shotland]]></category>
		<category><![CDATA[BIA/Kelsey]]></category>
		<category><![CDATA[ILM East]]></category>
		<category><![CDATA[Jay Herratti]]></category>
		<category><![CDATA[Leslie Berland]]></category>
		<category><![CDATA[Peter Krasilovsky]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=581</guid>
		<description><![CDATA[Typically, BIA/Kelsey ILM events are hotbeds for discussion on technology and sales innovation. While this upcoming ILM East event, March 26-28 in Boston is similar in many ways, it’s also very different from prior ones. Peter Krasilovsky, Vice President at &#8230; <a href="http://yptalk.wordpress.com/2012/02/13/a-peak-behind-the-curtain-at-biakelsey-ilm-east-event/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=581&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>ADP Convention &#8212; An Opportunity to Believe to Achieve</title>
		<link>http://yptalk.wordpress.com/2012/02/07/adp-convention-an-opportunity-to-believe-to-achieve/</link>
		<comments>http://yptalk.wordpress.com/2012/02/07/adp-convention-an-opportunity-to-believe-to-achieve/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:49:18 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[ADP]]></category>
		<category><![CDATA[Association of Directory Publishers]]></category>
		<category><![CDATA[Dennis Fromholtzer]]></category>
		<category><![CDATA[Lida Citroën]]></category>
		<category><![CDATA[yellow page publishers]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=577</guid>
		<description><![CDATA[The next industry conference coming up is the ADP – Association of Directory Publishers 2012 Annual Convention &#38; Partners Trade Show which will be held March 19-22 at the Embassy Suites in Frisco, Texas. This year’s theme is “Believe To &#8230; <a href="http://yptalk.wordpress.com/2012/02/07/adp-convention-an-opportunity-to-believe-to-achieve/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=577&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yptalk.wordpress.com/2012/02/07/adp-convention-an-opportunity-to-believe-to-achieve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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		<media:content url="http://yptalk.files.wordpress.com/2012/02/believe-to-achieve.jpg?w=300" medium="image">
			<media:title type="html">believe to achieve</media:title>
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	</item>
		<item>
		<title>ILM Local Media East &#8212; Are You Going??</title>
		<link>http://yptalk.wordpress.com/2012/02/01/ilm-local-media-east-are-you-going/</link>
		<comments>http://yptalk.wordpress.com/2012/02/01/ilm-local-media-east-are-you-going/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 21:45:05 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[BIA/Kelsey]]></category>
		<category><![CDATA[deals video]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[ILM Local Media East]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=571</guid>
		<description><![CDATA[The next BIA/Kelsey event in their ILM series, Interactive Local Media East, will be held in Boston, March 26-28.  So far they have put together an interesting program with a wide range of exciting speakers. Some more details: Click here &#8230; <a href="http://yptalk.wordpress.com/2012/02/01/ilm-local-media-east-are-you-going/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=571&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yptalk.wordpress.com/2012/02/01/ilm-local-media-east-are-you-going/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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			<media:title type="html">ILM East 2012</media:title>
		</media:content>
	</item>
		<item>
		<title>The “Search” Is Not Far Away</title>
		<link>http://yptalk.wordpress.com/2012/02/01/the-search-is-not-far-away/</link>
		<comments>http://yptalk.wordpress.com/2012/02/01/the-search-is-not-far-away/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 18:20:28 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[2012 convention]]></category>
		<category><![CDATA[Industry Excellence Awards]]></category>
		<category><![CDATA[Local Search Association]]></category>
		<category><![CDATA[search starts here]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=567</guid>
		<description><![CDATA[The 2012 Local Search Association Conference, with a theme of 2012 Search Starts Here is just around the corner.  The event will take place in Boca Raton April 21 to 24. So why should you consider attending?  First, it offers &#8230; <a href="http://yptalk.wordpress.com/2012/02/01/the-search-is-not-far-away/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=567&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Getting the sales call started</title>
		<link>http://yptalk.wordpress.com/2012/01/16/getting-the-sales-call-started/</link>
		<comments>http://yptalk.wordpress.com/2012/01/16/getting-the-sales-call-started/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 20:51:35 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[how to probe for needs]]></category>
		<category><![CDATA[ice breakers]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[Yellow Pages sales]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/2012/01/16/getting-the-sales-call-started/</guid>
		<description><![CDATA[In Yellow Pages sales, it’s a super critical moment.  You’ve finally scored that face-to-face meeting with the decision maker at a potential new advertiser.  You’ve done your prep work and you’re ready to rock and roll.  But you are not &#8230; <a href="http://yptalk.wordpress.com/2012/01/16/getting-the-sales-call-started/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=566&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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		<item>
		<title>News U Can Use &#8211; January</title>
		<link>http://yptalk.wordpress.com/2012/01/16/news-u-can-use-january-2/</link>
		<comments>http://yptalk.wordpress.com/2012/01/16/news-u-can-use-january-2/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:08:29 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[News U Can Use]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Kuk Baldwin & Associates]]></category>
		<category><![CDATA[media advertising]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[YP Talk]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=555</guid>
		<description><![CDATA[These news items are brought to you by Kuk &#38; Baldwin: AUTO MARKET.     Sales and leases of all passenger vehicles, new and used, fell significantly between 2007 and 2009 – with new cars dropping 36% and used cars 14%.   The &#8230; <a href="http://yptalk.wordpress.com/2012/01/16/news-u-can-use-january-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=555&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Simba Yellow Pages Acquired by IMS</title>
		<link>http://yptalk.wordpress.com/2012/01/09/simba-yellow-pages-acquired-by-ims/</link>
		<comments>http://yptalk.wordpress.com/2012/01/09/simba-yellow-pages-acquired-by-ims/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:34:58 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[David Goddard]]></category>
		<category><![CDATA[Integrity Marketing Solutions]]></category>
		<category><![CDATA[Jennifer Goddard]]></category>
		<category><![CDATA[Simba Yellow Pages]]></category>
		<category><![CDATA[YPD&R]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=549</guid>
		<description><![CDATA[Breaking news today is the announcement that Integrity Marketing Solutions of Kansas City have acquired Simba Yellow Pages from Marketresearch.com.  IMS specializes in marketing services for estate planning and elder law.  Specific terms were not disclosed. Simba Yellow Pages has &#8230; <a href="http://yptalk.wordpress.com/2012/01/09/simba-yellow-pages-acquired-by-ims/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=549&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">D_Goddard</media:title>
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		<item>
		<title>Print Yellow Pages Aren’t Junk Mail</title>
		<link>http://yptalk.wordpress.com/2012/01/09/print-yellow-pages-arent-junk-mail/</link>
		<comments>http://yptalk.wordpress.com/2012/01/09/print-yellow-pages-arent-junk-mail/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:46:41 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Bob Tacey]]></category>
		<category><![CDATA[extinction of print yellow pages]]></category>
		<category><![CDATA[Jeremy Snyder]]></category>
		<category><![CDATA[junk mail]]></category>
		<category><![CDATA[recycling phone books]]></category>
		<category><![CDATA[Ron Mintle]]></category>
		<category><![CDATA[Tarheel Pages]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=542</guid>
		<description><![CDATA[Back in 2007 (http://www.yptalk.com/archive.cfm?ID=303&#38;CatID=14) I wrote about how the perception that print yellow pages are the root cause of congested landfills and increased government trash waste doesn’t match the reality of what the typical household receives, and then needs to &#8230; <a href="http://yptalk.wordpress.com/2012/01/09/print-yellow-pages-arent-junk-mail/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&amp;blog=10062041&amp;post=542&amp;subd=yptalk&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">ypgreen</media:title>
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		<media:content url="http://yptalk.files.wordpress.com/2012/01/junk-vs-phonebook.jpg" medium="image">
			<media:title type="html">Junk vs PhoneBook</media:title>
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