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	<title>YP Talk - The Voice of the Yellow Pages Industry</title>
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	<description>An information source for the Yellow Pages industry</description>
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		<title>YP Talk - The Voice of the Yellow Pages Industry</title>
		<link>http://yptalk.wordpress.com</link>
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		<item>
		<title>People &#8211; May</title>
		<link>http://yptalk.wordpress.com/2013/05/20/people-may/</link>
		<comments>http://yptalk.wordpress.com/2013/05/20/people-may/#comments</comments>
		<pubDate>Mon, 20 May 2013 19:39:03 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Bill Dinan]]></category>
		<category><![CDATA[Dex Media]]></category>
		<category><![CDATA[Herb Gordon]]></category>
		<category><![CDATA[Jeff Hoyer]]></category>
		<category><![CDATA[Local Market Launch]]></category>
		<category><![CDATA[Richard Wall]]></category>
		<category><![CDATA[Telmetrics]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=878</guid>
		<description><![CDATA[It has been a while since we updated our regular blog sponsored by Hawthorne Executive Search .   It is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved &#8230; <a href="http://yptalk.wordpress.com/2013/05/20/people-may/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=878&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>The Facts Are The Facts, And They Are Not in Dispute</title>
		<link>http://yptalk.wordpress.com/2013/05/20/the-facts-are-the-facts-and-they-are-not-in-dispute/</link>
		<comments>http://yptalk.wordpress.com/2013/05/20/the-facts-are-the-facts-and-they-are-not-in-dispute/#comments</comments>
		<pubDate>Mon, 20 May 2013 19:35:45 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Editors Corner]]></category>
		<category><![CDATA[call tracking]]></category>
		<category><![CDATA[Power of Yellow]]></category>
		<category><![CDATA[print yellow pages usage]]></category>
		<category><![CDATA[why print yellow pages still work]]></category>
		<category><![CDATA[YP Talk]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=876</guid>
		<description><![CDATA[I borrowed this title from actor Kevin Bacon’s statement in the “Few Good Men” movie, but it applies in this case.  I’m sure you see them all the time too.  I get 4 or 5 of these types of incoming &#8230; <a href="http://yptalk.wordpress.com/2013/05/20/the-facts-are-the-facts-and-they-are-not-in-dispute/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=876&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Herb Gordon, Former ADM President/CEO Has Died</title>
		<link>http://yptalk.wordpress.com/2013/05/07/herb-gordon-former-adm-presidentceo-has-died/</link>
		<comments>http://yptalk.wordpress.com/2013/05/07/herb-gordon-former-adm-presidentceo-has-died/#comments</comments>
		<pubDate>Tue, 07 May 2013 20:25:58 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[ADM]]></category>
		<category><![CDATA[ADP]]></category>
		<category><![CDATA[Herb Gordon]]></category>
		<category><![CDATA[LSA]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=873</guid>
		<description><![CDATA[There are always people who you run across in your personal and business careers that make a lasting impact.  For me, Herb Gordon was one of them.  It saddens me deeply to tell you that Herb Gordon, retired former president and CEO &#8230; <a href="http://yptalk.wordpress.com/2013/05/07/herb-gordon-former-adm-presidentceo-has-died/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=873&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yptalk.wordpress.com/2013/05/07/herb-gordon-former-adm-presidentceo-has-died/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>Yellow Page News Briefs &#8211; April</title>
		<link>http://yptalk.wordpress.com/2013/04/30/yellow-page-news-briefs-april/</link>
		<comments>http://yptalk.wordpress.com/2013/04/30/yellow-page-news-briefs-april/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 18:40:31 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Yellow Page New Briefs]]></category>
		<category><![CDATA[Angie’s List]]></category>
		<category><![CDATA[bogus yellow pages]]></category>
		<category><![CDATA[Dex One]]></category>
		<category><![CDATA[EADP]]></category>
		<category><![CDATA[Kelsey Group]]></category>
		<category><![CDATA[Marchex]]></category>
		<category><![CDATA[Power of Yellow]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[SuperMedia]]></category>
		<category><![CDATA[usage print yellow pages]]></category>
		<category><![CDATA[Ziplocal]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=870</guid>
		<description><![CDATA[This regular article provides a snapshot of Yellow Page recent industry news you may have missed. Industry Recycling News: Seattle Councilmember and handful of residents still venting over opt-out Don&#8217;t want yellow-pages (etc.) directories? Opt-out deadline ahead West Seattle Blog &#8230; <a href="http://yptalk.wordpress.com/2013/04/30/yellow-page-news-briefs-april/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=870&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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	</item>
		<item>
		<title>How can the industry collaborate?</title>
		<link>http://yptalk.wordpress.com/2013/04/23/how-can-the-industry-collaborate/</link>
		<comments>http://yptalk.wordpress.com/2013/04/23/how-can-the-industry-collaborate/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 20:46:11 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Editors Corner]]></category>
		<category><![CDATA[got milk]]></category>
		<category><![CDATA[how to collaborate]]></category>
		<category><![CDATA[industry collaboration]]></category>
		<category><![CDATA[Local Search Association]]></category>
		<category><![CDATA[pork - other white meat]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=864</guid>
		<description><![CDATA[Just got back from the Local Search Association annual conference, and once again I heard a lot suggesting/pleading/begging from various speakers that the industry really needs to think differently, act differently, and most importantly collaborate better. In the 25+ years &#8230; <a href="http://yptalk.wordpress.com/2013/04/23/how-can-the-industry-collaborate/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=864&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/got-milk-1.jpg" medium="image">
			<media:title type="html">got milk 1</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/got-milk-2.jpg?w=223" medium="image">
			<media:title type="html">got milk 2</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/pork-other-white-meat.jpg?w=150" medium="image">
			<media:title type="html">pork other white meat</media:title>
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	</item>
		<item>
		<title>Survey:  SMB&#8217;s Wasting Their Time With Social Media</title>
		<link>http://yptalk.wordpress.com/2013/04/18/survey-smbs-wasting-their-time-with-social-media/</link>
		<comments>http://yptalk.wordpress.com/2013/04/18/survey-smbs-wasting-their-time-with-social-media/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 21:49:36 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Manta]]></category>
		<category><![CDATA[Power of Yellow]]></category>
		<category><![CDATA[SMB advertising]]></category>
		<category><![CDATA[USA Today]]></category>
		<category><![CDATA[Yellow Pages advertising]]></category>
		<category><![CDATA[yellow pages ROI]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=862</guid>
		<description><![CDATA[Ouch.  The digital fanatics’ aren’t going to like this one:  As reported in the USA Today &#8212; Most small businesses feel like they are wasting their time on social media, according to a new survey. The survey indicated that about &#8230; <a href="http://yptalk.wordpress.com/2013/04/18/survey-smbs-wasting-their-time-with-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=862&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yptalk.wordpress.com/2013/04/18/survey-smbs-wasting-their-time-with-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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		<item>
		<title>Say Hello to Local Market Launch</title>
		<link>http://yptalk.wordpress.com/2013/04/03/say-hello-to-local-market-launch/</link>
		<comments>http://yptalk.wordpress.com/2013/04/03/say-hello-to-local-market-launch/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 20:19:58 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Online/Mobile]]></category>
		<category><![CDATA[Brian Coryat]]></category>
		<category><![CDATA[business listings management]]></category>
		<category><![CDATA[CMR's]]></category>
		<category><![CDATA[Jeff Hoyer]]></category>
		<category><![CDATA[Local Market Launch]]></category>
		<category><![CDATA[Local Search Association]]></category>
		<category><![CDATA[local search optimization]]></category>
		<category><![CDATA[ongoing reputation management]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[yellow page publishers]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=853</guid>
		<description><![CDATA[I recently ran an article that “Mom &#38; Pop Are Still Not Advertising Online”, and I think I figured out why. Two reasons actually: 1) It’s not easy. The Internet is a big, wide open, complex, even formidable space with &#8230; <a href="http://yptalk.wordpress.com/2013/04/03/say-hello-to-local-market-launch/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=853&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://yptalk.wordpress.com/2013/04/03/say-hello-to-local-market-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/lml-horizontal.jpg?w=300" medium="image">
			<media:title type="html">LML-horizontal</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/local-market-launch-screen.jpg?w=210" medium="image">
			<media:title type="html">Local Market Launch screen</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/lml-top-tier-pins-28-up.jpg?w=500" medium="image">
			<media:title type="html">LML top-tier-pins-28-up</media:title>
		</media:content>

		<media:content url="http://yptalk.files.wordpress.com/2013/04/lml_api-cloud.png" medium="image">
			<media:title type="html">LML_api-cloud</media:title>
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		<item>
		<title>Yellow Page News Briefs &#8211; March</title>
		<link>http://yptalk.wordpress.com/2013/03/29/news-briefs-march/</link>
		<comments>http://yptalk.wordpress.com/2013/03/29/news-briefs-march/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 19:30:12 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Yellow Page New Briefs]]></category>
		<category><![CDATA[advertising tax]]></category>
		<category><![CDATA[Dex One]]></category>
		<category><![CDATA[EADP]]></category>
		<category><![CDATA[Gov. John Kasich - Ohio]]></category>
		<category><![CDATA[Gov. Mark Dayton - Minnesota]]></category>
		<category><![CDATA[hibu]]></category>
		<category><![CDATA[Jim McCusker]]></category>
		<category><![CDATA[Marc Tellier]]></category>
		<category><![CDATA[Mark Cairns]]></category>
		<category><![CDATA[Mike Pocock]]></category>
		<category><![CDATA[SuperMedia]]></category>
		<category><![CDATA[Yellow Page Group]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=847</guid>
		<description><![CDATA[This regular monthly article provides a snapshot of recent Yellow Page industry news you may have missed&#8230;&#8230; Industry Recycling News: YP.com and The Swashbucklers of SouthWest Louisiana The 2013 telephone directory recycling campaign kicked off in Southwest Louisiana at the opening &#8230; <a href="http://yptalk.wordpress.com/2013/03/29/news-briefs-march/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=847&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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		<title>News U Can Use &#8211; March</title>
		<link>http://yptalk.wordpress.com/2013/03/26/news-u-can-use-march-3/</link>
		<comments>http://yptalk.wordpress.com/2013/03/26/news-u-can-use-march-3/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 21:19:31 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[News U Can Use]]></category>
		<category><![CDATA[BrightLocal]]></category>
		<category><![CDATA[Fox TV]]></category>
		<category><![CDATA[Kuk Baldwin & Associates]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[Parks Associates]]></category>
		<category><![CDATA[s]]></category>
		<category><![CDATA[Strata]]></category>
		<category><![CDATA[Superbowl advertising]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=828</guid>
		<description><![CDATA[These news items are brought to you by Kuk &#38; Baldwin: ROI PLUS ROC.     You’re more than familiar with ROI, but what’s ROC?   ROC is Return of Customer, or repeat business.   Restaurants thrive on repeat business, as do garden shops, &#8230; <a href="http://yptalk.wordpress.com/2013/03/26/news-u-can-use-march-3/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=828&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ypgreen</media:title>
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		<title>Mom and Pop Still Not Advertising Online</title>
		<link>http://yptalk.wordpress.com/2013/03/19/mom-and-pop-still-not-advertising-online/</link>
		<comments>http://yptalk.wordpress.com/2013/03/19/mom-and-pop-still-not-advertising-online/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 17:03:19 +0000</pubDate>
		<dc:creator>Ken C</dc:creator>
				<category><![CDATA[Editors Corner]]></category>
		<category><![CDATA[allthingsd.com]]></category>
		<category><![CDATA[Boston consulting Group]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[local small business advertising]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[SuperMedia]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[YP.com]]></category>

		<guid isPermaLink="false">http://yptalk.wordpress.com/?p=823</guid>
		<description><![CDATA[As reported on AllThingsD.com those small business/mom-and-pop shops still aren’t flocking to the Web with their advertising.  According to a new survey conducted last fall by the Boston Consulting Group only 3 percent of small-business ad dollars are going online. &#8230; <a href="http://yptalk.wordpress.com/2013/03/19/mom-and-pop-still-not-advertising-online/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=yptalk.wordpress.com&#038;blog=10062041&#038;post=823&#038;subd=yptalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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