Yellow Pages Group (YPG) announced the appointment of Helena C. Cain as Senior Vice-President, Sales effective immediately.
This position had been open for nearly a year. While Ms. Cain brings over 20 years of senior sales and marketing leadership experience to her national sales responsibilities she does not have any industry background.
Form the company’s press release:
“Helena is a dynamic executive with proven expertise in developing and applying innovative sales methodologies, best practices and performance management systems,” said Marc P. Tellier, President and Chief Executive Officer of Yellow Pages Group. “She will be a key member of the company’s executive management team, charged with driving sales revenue in both our print and online franchises as we continue to position our business for future growth.”
A recipient of the prestigious “Top 40 Under 40(TM)” designation, Ms. Cain was formerly Vice-President of Enterprise and SMB Sales for Bell Aliant and xwave. She was responsible for delivering and sustaining revenue in the highly competitive telecom and information technology markets in Quebec, Ontario and the four Atlantic Provinces. Ms. Cain provided leadership in the development and alignment of sales strategies through corporate plans, marketing strategies and performance scorecards.
Ms. Cain is also very active in her community having served on the Board of Directors of the Saint John Regional Hospital Foundation, NB, and is a Director of Canadian Women in Communications.
Could this be the new trend in senior management profiles for the industry??