Following is a collect of recent news from industry suppliers:
BTC Publishes The Bahamas Yellow Pages in New Digital Format
The Bahamas Telecommunications Company Limited (BTC) announced the Company’s launch of a new Bahamas Internet Yellow Pages directory with Innovectra, a leading provider of digital media platform solutions for traditional media publishers.
Innovectra Corporation has been selected to host each new edition of the BTC Yellow Pages in a digital directory format using its award winning ActivDirectory and ActivImpact software. The companies have collaborated to build and deploy a new directory portal at www.BahamasYPages.com for area residents, island visitors and vacationers who use the Internet to search directory listings and find profile information about local merchants and service providers.
Online shoppers can use the BTC Yellow Pages keyword search engine to find exactly what they are looking for throughout the Bahamas and connect with small businesses via links to Internet directory listings, web sites, maps, directions, online videos and dynamic coupons.
“We are excited about adding new local search site features for consumers while providing business customers with more interactive Yellow Pages solutions,” said Marlon Johnson, BTC’s vice-president of sales and marketing.
Alauras Software’s announces a new native iPad application
The new native iPad application now allows full access to Alauras Software’s eContract system to sales reps in the field without any dependency on internet connectivity. Now sales reps in remote regions without internet access can leverage the benefits of the SFA system. Contracts can be executed on the popular Apple iPad with the customer using only his figure for signature on its touch screen.
The application stores all assigned contracts and securely collects executed agreements and customer content while offline. On reaching a wifi point, the device can be set to automatically sync and update the system. The user can specify a manual sync if desired, selecting the time, place and method of the update.
Additional feature sets for the native iPad application are under development and will be released periodically over the next several weeks. “Prioritization of these releases will be dependent on field requirements of Alauras Software clients.” stated Vlad Miloserdov, CEO.
VendAsta and Telmetrics Partner to Integrate Call Tracking
Call measurement provider Telmetrics (www.telmetrics.com) announced a partnership with VendAsta (www.vendasta.com), a reputation management software provider, to help publishers and agencies deliver to advertisers an integrated view of customer intelligence: feedback and sentiment from calls, social networks, blogs and consumer review sites.
Bringing two best-of-breed solutions together, Telmetrics, the leading provider of advertising call measurement solutions, and VendAsta, a reputation intelligence software provider, today announced that VendAsta is integrating Telmetrics’ call-based metrics into its StepRep platform. VendAsta selected Telmetrics to boost StepRep’s offline listening data and provide local search advertisers a more holistic reputation management solution to assess their market presence and the ties to customer calls.
A white-label reputation management solution targeted to digital and traditional publishers with local advertisers, StepRep allows small and medium businesses (SMBs) to monitor customer feedback on social networks, blogs and consumer review sites. StepRep performs automated sentiment analysis on this data to provide a high-level picture of how customers feel about a business and how their sentiments are evolving over time.
With the embedded call data from Telmetrics, StepRep will offer local advertisers insights from VoiceTrends, which auto-transcribes consumer phone calls to merchants and tracks customer intelligence, such as keywords spoken and customer sentiment, in one easy-to-read dashboard.
New Zealand YP Group® signs for ERP advertising system from Miles 33
The Yellow Pages Group (Yellow®), New Zealand’s largest provider of media agnostic, directory style advertising, has signed for the delivery of an ERP advertising and reporting solution from Miles 33. The tightly integrated suite of modules is to be rolled out across Yellow in New Zealand.
The system will serve more than 500 staff and will provide Yellow® with the functionality necessary to manage and deliver its customers’ advertising to various forms of digital and print media.
“Yellow started a long search for the right technology platforms, driven by a business need to build new media channels using Internet and Mobile devices”, says Ken Anderson, Director for Miles 33 in the Asia Pacific region.