People – January

It’s been a busy, busy month for announcements about people in the Yellow Pages industry.  This regular monthly blog sponsored Hawthorne Executive Search is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to

Donna Towles:

Dex One Corporation announced the promotion of Donna Towles to senior vice president of operations, effective immediately. Towles, a seasoned executive with a proven track record for driving operational change, most recently served as vice president of publishing and client care.

In this newly created position, which will report to Dex One Chief Executive Officer Alfred Mockett, Towles will direct the modernization of the company’s operational systems to better support the delivery of integrated service bundles to local business customers.

“As we drive transformational change across the Dex One enterprise, having knowledgeable, experienced leaders who understand our operations and underlying systems is critically important to our success,” said Mr. Mockett. “Donna is an invaluable leader at Dex One with a strong understanding of what it takes to drive transformational change across the enterprise. We welcome Donna to the Dex One leadership team.”

During Towles’ tenure with Dex One, she has directed a number of enterprise-wide efforts to drive greater operational effectiveness and efficiencies, improve the accuracy and reliability of the company’s information systems, and develop strategies to migrate legacy processes to a more integrated operating environment.

“The opportunity to add responsibilities and help transform who we are today is very compelling,” said Ms. Towles. “I am very passionate about this business and providing industry-leading service and support to our customers. We have made significant progress modernizing many of our operational systems and look forward to continuing this work in 2011 and beyond.”

Sharon Sweeney:

Effective December 31, 2010, Sharon has left Nationwide Media.  With 29 years in the business and 20 of those years with Nationwide, she indicated that the time is right to move to the next stage begin her new company.

Fairway Group is an advertising agency with its roots in the print medium with growth into the current and future technologies from internet applications and advertising to mobile, social networking, and cable.  The #1 goal of Fairway is to plan, promote, and place advertising with the media that best fits the advertiser’s current and future goals.

Contact information for the new company is:  Fairway Group, 461-1/2 Cochran Ave., Los Angeles, CA 90036, Telephone: (323)243-6444

Kathleen DeCaire-Aden:

Effective January 5th, Kathleen DeCaire-Aden has returned to lead SMG’s Directory Marketing unit.  During her eight prior years with SMG Directory Marketing, she was integral to growth of this unit, evolving it to an integrated local directory marketing offering that spanned digital and mobile—harnessing its potential far beyond its print roots.

For this effort, Kathleen is expected to focus on helping clients from MediaVest, Starcom and Spark better leverage the company’s next-generation directory marketing capability across all these areas, as well as mastering the emerging social opportunities in this space.

Atish Banerjea:

Dex One Corporation announced that Atish Banerjea, has joined the company as senior vice president and chief technology officer, effective Jan. 10, 2011.

Mr. Banerjea will be responsible for all information technology, engineering and interactive product development. He will be based at the company headquarters in Cary and report to Dex One CEO Alfred Mockett as part of the company’s senior leadership team.

Mr. Banerjea spent the last 10 years with Pearson PLC, a $9 billion international media group.  While at Pearson, Mr. Banerjea was credited with helping direct that company’s transformation from a print-dominated business to a digital leader. Responsible for the global oversight and management of Pearson’s technology initiatives and systems, as well as infrastructure for Pearson worldwide, he managed a team of more than 1,800, including contractors, with additional oversight of product development groups totaling 2,500.

“Attracting an individual with the talent and experience of Atish demonstrates our ability to execute on a key part of our strategy,” said Mr. Mockett. “We intend to assemble an industry-leading management team to build next-generation technology platforms for our customers and implement the operational changes and growth initiatives that will drive sales and position Dex One on a path to growth.

“With his proven team building skills I fully expect Atish to quickly assemble the world-class technology team we desire for Dex One.”

“There could be no more exciting time to join a company like Dex One,” said Mr. Banerjea. “Dex One’s commitment to become a leader in the digital marketing revolution as it plays out on the front lines — in local communities across the nation — is clear and unwavering. As the opportunity to develop new products and applications with a clear sense of urgency fits my ambition and skills, Dex One best offers me great opportunity and clear potential to make significant contributions to the company’s transformation.”

Prior to his promotion to executive vice president at Pearson in 2005, Mr. Banerjea held positions as senior vice president, technology strategy and architecture and chief technology officer and vice president, systems infrastructure, at Pearson Education.   Early in his career Mr. Banerjea held a full-time tenure track faculty position at the University of Wisconsin as assistant professor, computer information systems (CIS) responsible for teaching all the advanced CIS courses for the undergraduate computer information systems program, as well as conducting research in support of teaching assignments.

Mr. Banerjea is a 1988 graduate of the University of Delhi and also has a master’s degree with a major in computer information systems from Temple University. He is married with two children and will be relocating with his family to the Cary area.

Lois Antelo:

ASEC International has announced that Lois Antelo has joined the company as Director of Business Development.

Lois has been a prominent participant in the Yellow Pages industry for the past twenty seven years, and joins ASEC from United Yellow Pages where she was director of business operations.  Her career at United spans twenty two years where she held positions in national sales, sales management, training, and operations management.

In addition to her responsibilities at United Yellow Pages, Lois has served on the Association of Directory Publishers (ADP) board for the past seven years with her most recent position as the Vice Chairman.  She has been involved with several committees including the program committee and the membership committee.

Lois is a graduate of the University of California.  She brings to ASEC an in-depth knowledge of the Yellow Pages industry, strong strategic, business development, and management skills, and an unyielding enthusiasm for this industry.  She can be reached at

Jim Smith:

Jim Smith has joined Valley Yellow Pages as the Central Coast regional vice president, working out of the Aptos office. His region includes Santa Cruz, Monterey, Santa Maria, San Luis Obispo, San Jose, Campbell, Los Altos, Palo Alto, San Mateo and San Francisco. He has more than 25 years of Yellow Page experience and relocated to Santa Cruz County.


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