Spring Industry Conference Update

Given the amount of nasty winter weather that much of the country has been experiencing, it may seem like a little bit of a reach to say that spring is just around the corner. For some it can’t get here soon enough.  Spring is also the time when several major industry events occur.

Here is a short summary of what’s ahead.  You need to get these on your calendar…

BIA/Kelsey – ILM East

At BIA/Kelsey, they are assuming that indeed the snow will eventually melt in Boston, the site for their ILM East conference which will be held March 21-23.  ILM East is a brand new show and follows their recent Interactive Local Media 2010 conference in Santa Clara which had a reported attendee list reaching nearly 700.

The initial program has recently been released. The focus of the conference is the fast-changing local media and marketing environment. This event features two “SuperForums” on: 1) mobile local media and 2) group buying/deal a day. Each of these forums will also focus on where mobile and group buying are headed, with many of the top leaders in each space.

“Hyperlocal” also gets a different spin at ILM East — rather than focusing on community and content, BIA/Kelsey says they are “ready to talk dollars – real dollars”, specifically how some national companies are approaching local search.  Expected speakers include U-Haul’s Elnora Palms and Progressive Insurance’s Matthew Marko.

Now if you are a member of BIA/Kelsey’s LinkedIn group, you can receive special pricing on ILM East registration. Sign up at www.biakelsey.com/ILMEast2011 with promo code ILMEIN and save $200 on the public registration price. The price increases on Jan. 29, so you need to register fast.

Visit www.biakelsey.com/ILMEast2011 for the full agenda, current list of speakers, and online registration.

YPA – Yellow Page Association

Next up is the Yellow Pages Association annual conference which runs April 16 – 19, at Caesars Palace in Las Vegas.

Recently YPA announced that Emily White, the Senior Director of Local at Facebook will be one of the keynote speakers at this year’s event

White joined Facebook in September 2010 leading Facebook’s efforts on the business side to engage with local businesses and users.  Prior to Facebook, Emily was at Google for ten years, joining as Google’s first person on the Sales and Operations side of the AdWords product.  During her time at Google Emily was responsible for a variety of efforts, running Google’s Emerging business teams, leading Asia Pacific, and Latin America Online Sales and Operations, and Google’s North America AdWords Online Sales and Operations team. Emily also managed Google’s Women’s Leadership Community (WLC), an organization focused on attracting, growing, and retaining top female talent.

Emily was recently named as “One to Watch” in Fortune magazine.  Prior to Google, Emily worked in business development for Achex, a person-to-person payment start up.  Emily is a graduate of Vanderbilt University.

Click here to register now and don’t miss any of the dynamic speakers, great workshops and networking opportunities at this year’s conference!

And just remember, it’s in Vegas baby….

ADP – Association of Directory Publishers:

Last but not least, the Association of Directory Publishers hosts its Annual Convention and Partners Trade Show, April 26-28, in sunny Hollywood, Florida (no issues with snow here). With some very specific industry-specific content and what is expected to be the largest industry trade show, this even has become an annual must for yellow pages’ publishers and industry suppliers.

The theme of this year’s convention, Conquering Misperceptions – Crafting New Realities, with the multiple programming tracks driving the convention agenda. One track will focus on understanding, proving, and marketing the legacy value of print; while the other focuses on concrete ways that publishers may leverage their traditional strengths of rich content and local presence into new customers and revenue sources through new approaches. The creative use of Social Media platforms is just one of the topics of track two; how publishers can utilize the power of mobile applications is another.

The Convention opens with Dr. Dennis Fromholzer as the keynote speaker. Dr. Fromholzer is recognized worldwide as a leading expert in Yellow Pages research and analysis. Utilizing authenticated data, he will explain why the future of Yellow Pages remains positive and how it still delivers great value to advertisers.

This convention also includes several networking functions and will culminate with the industry’s Gold Book Awards Dinner and Ceremony, where the Gold Book Publisher of the Year will be announced.

For more information or to register for the convention, contact the Association’s Headquarters at 800.267.9002 or hq@adp.org.

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