Industry Supplier Update – April

Everyday Yellow Pages concludes agreement with Front Door Insights to provide interactive Mobile Marketing solutions for their print directories

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, has announced that it has signed an agreement to license its software and associated suite of services to Everyday Yellow Pages, based in Arlington, Texas.    

Front Door Insights’ platform includes an industry leading suite of services and intuitive web-based software that is easily White Labeled and re-branded for seamless reselling opportunities.  Resellers have the opportunity to set their own customer pricing, offer an online payment gateway and bring an increasingly important mobile and digital product range to their existing customer base.

“We’ve been researching and seeking new technology that will help our Company and customers thrive in the new digital local search landscape and we’re very excited to start implementing Front Door Insights’ mobile marketing solutions very soon,” stated Todd Baldwin, President of Everyday Yellow Pages.

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Front Door Insights concludes agreement with Consolidated Communications to provide interactive Mobile Marketing

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, announced that it has signed an agreement to license its software and associated suite of services to Consolidated Communications Directory Services, based in Conroe, Texas.    

 “The addition of Front Door Insights’ mobile marketing services to our product offerings will immediately bring added value and viability to our existing print advertising products.  The ability for our customers to have a short code enabled Ad can only help their business and enable them to stay connected to their customers throughout the year,” stated Jim Bristow, Vice President of Directories at Consolidated Communications Directory Services

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising as well as our online directories. . “We are very excited to have a great company like Consolidated join the other 10 publishers using our mobile marketing platform” stated Tom Tolbert, CEO of Front Door Insights.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Reviews Say Call Tracking Is In: Yelp Selects Telmetrics for Call Measurement

Proving the relevance of call metrics for any digital media, Telmetrics, the leading provider of advertising call measurement solutions, has announced that it has been selected by Yelp, the community-led local search and reviews site.

Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses.

“We look forward to working with Telmetrics to better understand the impact and value that Yelp profile pages can deliver to businesses,” said Lemar Hight, director, business operations and finance.

Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.

“We are very excited to be working with Yelp, one of the premier names in today’s local advertising market,” said Bill Dinan, president of Telmetrics. “With Yelp and Yelp Mobile’s traffic numbers continuing to grow, call measurement will offer greater visibility into the high quality leads that Yelp generates.”

For more information, visit www.Telmetrics.com.  

Webs and Ziplocal Partner to Bring Mobile-Optimized Websites and Custom Facebook Pages to Local Businesses

Webs (http://webs.com), the popular, do-it-yourself suite of web, social and mobile presence solutions for small businesses, today announced a distribution partnership with U.S. local search company Ziplocal and its sister company, ImmersiFind, a local search platform used by directory and newspaper publishers worldwide. The agreement will allow Ziplocal and ImmersiFind to provide their small business advertisers with greater online presence through custom websites and Facebook fan pages.

Ziplocal, with a sales force of more than 750 people, sells results-focused advertising solutions to local businesses, who are increasingly interested in expanding their digital presence. ImmersiFind is a local search platform used by Ziplocal and many other directory and newspaper publishers worldwide. They will use the Webs platform and its powerful suite of tools to sell custom-designed websites that are also optimized for mobile devices, and Facebook pages to their advertising customers. Webs will be private-labeling their solutions so local businesses can continue to seamlessly maintain editorial control over their online presence through a simple and effective solution.

http://www.prweb.com/releases/2011/04/prweb5230684.htm

Ziplocal Introduces Ad Network for National Brands with Local Footprints

Ziplocal today announced the launch of its LocaLeads Ad Network. Providing national brands and advertising agencies with one-stop access to hyper local, results-based advertising opportunities, the LocaLeads Ad Network will harness a network of print publishers in more than 1,000 markets across the country. 

The LocaLeads Ad Network leverages a pay-for-results model that provides expert-verified leads for advertisers seeking to reach local audiences through a national partner. The online and mobile ad network, which launched late last year, is enhanced with the addition of print directories and media publishers on the ImmersiFind platform and gives these publishers access to national ad content and new income through Ziplocal’s revenue-sharing model.  

Under the LocaLeads model, ads are distributed throughout the network and published in local media with a unique call tracking number (CTN) for the consumer. The unique CTN ensures advertisers only pay for verified sales leads and the revenue generated is shared by LocaLeads with the media outlet that published the ad.

“We have reinvented the print industry by changing the delivery model,” said Olivier Vincent, CEO of Ziplocal. “The LocaLeads Ad Network brings our proven pay-for-results model to all media – online, mobile and now print.”

For more information, visit www.localeads.com.  

Fry Communications Installs Additional Saddle Binder

Fry Communications (www.frycomm.com) has begun installation of a new Muller Martini Primera saddle stitching system. This state-of-the-art stitcher brings the highest levels of automation and reliability to this binding process. It will begin running in June of 2011.

“This continued investment in our core print business demonstrates our commitment to bringing the latest technology to our customers,” said Steve Grande, Fry’s VP of Sales. “Adding another Muller stitcher to our existing stable provides additional flexibility and cost-effective binding options for customers of all sizes.”

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