The Local Search Association (formerly the Yellow Pages Association), released its second annual sustainability report. One key finding according to the Environmental Production Agency (EPA) – recovery/recycling of books increased to 36.9% (up from 21.4% the previous year).
The result is an affirmation of the industry’s efforts to be good environmental stewards in the local communities they serve, and the proactive efforts they have taken to help improve recylcing rates.
The results were included in the newest 2011 sustainability report – titled “We’re All in This Together”. Other key findings:
- Telephone directories continue to only represent 0.3% of the solid waste stream, significantly less than newspapers (3.2%) and office paper (2.2%).
- The upgraded consumer website (www.yellowpagesoptout.com) that makes it easier for consumers to choose to reduce or stop directory delivery.
- Directory paper demand decreased an additional 8.1% in 2010. Since 2007 the total paper demand is down nearly 35%.
- The Association continues to build an array of strategic partnerships focused on environmental, economic and social performance.
In the press release, Neg Norton, president of the Local Search Association noted that “..we understand that the environment, the local economy and the communities we serve are intrinsically linked. This year, we’re launching our Sustainability Committee to continue to develop sustainable business practices that make sense for our stakeholders, as well as to establish new benchmarks for our industry.”
While the release has been picked up but most news organizations, the silence from industry critics has been deafening. I guess when an industry achieves the kind of results it has compared with other industries who have done little to nothing to deal with their waste contribution, it makes criticism of the Yellow Page industry seem a bit silly.
The full report is available at the Association’s website (www.localsearchassociation.org).