It’s official – BIA/Kelsey reports that the mayor of San Francisco has signed the jobs-killing, opt-in legislation which uniquely targeted print Yellow Pages products. Ok, time for the industry to spring into action.
Step 1 – get the lawyers working and let’s see a bunch of lawsuits that go after
this thing. As Local Search Association (formerly Yellow Pages Association) President Neg Norton, said in a press release “From day one, we committed to addressing the city’s waste reduction goals, but neither the Supervisors nor the Mayor would let us be part of the process. What’s most frustrating is that, behind closed doors, many in the city government admit that the arguments and statistics used to support this ban were questionable at best, but for political reasons, did not feel they could oppose it. This leaves us little choice but to pursue legal remedies to this harmful ordinance.” City of San Francisco – see you in court.
Step 2 – join a boycott of the city. In this recent post about the decision coming out of San Francisco, I called for a boycott of the city of San Francisco and here’s why:
In the effort to fight this an interesting coalition formed which included groups such as Valley Yellow Pages, AT&T, Seccion Amarilla, the IBEW labor union, The Utility Reform Network, San Francisco Chamber of Commerce, ADP association, Chinese Yellow Pages, Rainbow Pages, and other local consumer advocate and business groups. All of them had the same message – IF YOU PASS THIS LAW IT WILL COST JOBS AND HURT SMALL BUSINESSES, HINDERING THEIR EFFORTS TO COST EFFECTIVELY PROMOTE THEIR BUSINESSES. Can all of these groups be wrong?? Not likely.
So other than lawsuits (which are unavoidable), what else can the industry do?? I suggest an all-out boycott of the city of San Francisco. In effect let’s opt-out of city. That means no conventions there (LSA, Kelsey Group, and ADP can you hear us), no personal travel there, no doing business with anyone in the city area, etc. – and then letting the 10 city Board of Supervisors who voted for this legislation know we’re not coming to their city to spend money.
The San Francisco Convention and Visitors Bureau says that in 2010, San Francisco hosted 15.9 million visitors who spent $8.3 billion during their stay – that’s more than $22.8 million a day. That makes tourism one of our most important industries for the city. As a result, visitor dollars generated over $485 million in taxes and fees that support The City’s “…general budget, health and safety, arts and cultural organizations, recreational facilities and low-income housing.” This also means that visitor dollars supported about 67,122 jobs in the hospitality and tourism industries, or put another way, about $1.88 billion in local payroll (excluding tips).
An industry wide boycott including family and friends should put a little dent in all that don’t you think??
Ironic that just this week I received this email from a young entrepreneurial
gentleman in San Francisco:
It’s with great enthusiasm (hi-fives) and passion that I am launching Daily Secret, San Francisco – your daily dose of inside scoop secret stuff happening in the awesome city of San Francisco. You are receiving this first secret because I believe you have a love of SF whether you live here or just visit on occasion.
Here is what I sent him back:
Not interested thank you. Please remove my name from your distribution list immediately .
Given that the city politicians have decided to pass job killing legislation requiring opt-in print Yellow Pages, while not addressing any of the other 99.7% of the other products that are in the typical municipal waste stream, I and other industry professionals will be boycotting the city and anything to do with it.
That means no conventions there, no meetings there, and no personal travel to
the city. If the city wants to allow one small group to drive its agenda for purely political reasons, fine. If that’s what you and the other residents want, ok. But it also means I don’t have any use for your city either.…
Now normally one would assume that this is just unusual behavior
by the city and some rouge local government officails. But maybe not. I’ve had several people suggest to me that this was already a city that appears to be located somewhere on the other side of the twilight zone. How can I say that?
Just check this current news out:
Tales of the Red Tape #11: Circumcising Principle in San Francisco
From the city that has already banned military recruiting, plastic bags, cat
declawing, new billboards, ATM fees, citywide phone book delivery,
Styrofoam takeout boxes, officials’ travel to Arizona, and fast-food toys,
there now comes a ballot measure to outlaw the circumcision of minors. Should the initiative prevail in November, the subject snip would become a crime punishable by a year in jail or a $1,000 fine. …
Circumcision? Seriously? Is this the most important the Board of Supervisors needs to worry about??
Let’s just boycott the whole scene and let them know it’s a two way street here. We will get you additional information on how to contact the council and Mayor in a follow-up comment.
In the interim, are you with me??