Over the course of the past decade Robert Hawthorne, the President of Hawthorne Executive Search, estimates he has been asked several hundred times for help by people who wanted career coaching, a resume written, or recommendations of additional websites with valuable career information. As a search professional hired by companies who need his help to attract difference
makers to their teams, he did his best to help job seekers, but knew that a real
void still existed.
During his typical day at Hawthorne Executive Search where he would reach
out to 100’s of potential candidates, he has helped many people in their career
search. Sensing a hole in the market place, he knew that he could help many more with a dedicated resource for employment-based information. As a result, Robert has just launched Jobjolt.com, an employment portal offering videos, podcasts, interviews and original articles designed to provide job seekers and career minded individuals a competitive advantage in this tough, tight job market. Those who visit the website will find content updated daily with a fresh, edgy perspective.
We recently sat down with Robert and asked him about Jobjolt, the overall employment market, and the state of recruiting in the local search space.
YP TALK: Why Jobjolt?
Hawthorne: I have enjoyed recruiting for the better part of the past fifteen years, but my real passion is helping people. After searching the wb, I realized that while Career Builder, Monster, etc. provided a value ervice for a candidate to be seen, there really didn’t seem to be a website for andidates to turn to for an “insiders” perspective on job search and career trategy.
YP TALK: What services are offered on Jobjolt?
Hawthorne: We offer esume writing, we have an entire series of resume templates and critiqued esumes, and I along with my partners offer career coaching and lead evelopment. If you are considering a ob move, you need an edge in this tight job market. You need to understand how the recruiting
world works. Jobjolt.com provides that edge.
YP TALK: Has the way people search for a job really changed that much?
Hawthorne: Obviously the days when you would grab the Sunday newspaper to look through the ‘help wanted” ads have been replaced with online job listings and resume submissions. I’ve noticed that with this tough economy, there are many people who haven’t need to look for a job in 5 or even 10 years and are now out searching. Many don’t even have a resume together. It is a very different market from the last time they were searching for a job. Jobjolt.com is
intended to be a resource to help level the playing field, even if you are not
a job-hunting expert.
YP TALK: What do you see in terms of the job market moving forward?
Hawthorne: It is a tale of two economies. If you are a specialist, in new media, or online information, or a specialized software, life is good. Jobs are available and companies are scrambling to find you and will woo you to join their team. In the broader economy, however, companies are trying to avoid adding to headcount, and unfortunately, I don’t see it changing any time soon. For the jobs that are available, you’ll probably be competing against multiple candidates. In that situation, you need to be fully prepared to stand out from amongst the crowd.
YP TALK: What about the local search space?
Hawthorne: Overall, things are pretty strong compared to other industures. We work with companies in local search, and mobile local as well as publishers and agencies. On the “new media” side, there is a good amount of hiring, especially with anything tied into daily deal. Almost everyone seems to be launching a daily deal offering, so we see lots of requests for sales, marketing, and executive talent.
YP TALK: What are some of the most common mistakes
you see on resumes?
Hawthorne: You would be surprised, but we see grammar errors all the time as well as spelling mistakes. This is an instant game ender for many companies. In addition, we see people who don’t really explain why they are special or a standout. If you are a sales person, your resume had better have numbers on it. If you are an IT person, you should have all of your programs and languages. Many times people don’t effectively “sell” themselves.
YP TALK: What is the best way for a company to attract
Hawthorne: A dedicated recruiting firm is going to get the best results, the quickest results. If you have the time and resources, you can try to mine LinkedIn where you can reach out to countless people at your competitors for almost the same cost as any job opening. If you don’t have the staff to do that, find a recruiter who knows your market. Your time is worth money. An unfilled
position is usually an even big loss in profits forgone. Sure, you can just post jobs on a job board like Monster or CareerBuilder, or heaven forbid Craigslist, may yield some resumes, but not the A level, “impact players” for your team.