Upcoming Industry Conferences

 This article is a quick preview of upcoming industry conferences…

The next industry conference will be The Association of Directory  Publishers mid-year conference at the Newport Beach Marriot Hotel and Spa in Newport Beach, CA, Oct. 5-7.  Ross Shafer, television producer and author of books on principles of corporate and consumer buying habits focused on growing market share, wiil be the keynote speaker.

The conference will open the evening of Oct. 5 with a board of directors meeting and welcoming reception.   Shafer will be the keynote on October 6th and discuss winning market share through innovation, cultural trends and defining the needs of customers’ expectations.

Other presentations include “Conversations on How Change Positively and Negatively Impacts Your Business,” “How Change Relates to Future
Opportunities, How to Leverage off Directory Platform, How to Monetize and How to Stay Up-to-Date,” “Industry Challenges and Necessary Change,” “Effective Ad Design,” and “Sales for Today and Tomorrow: Motivating, Training and Compensation.  The conference will end at noon Oct. 7.

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The BIA/Kelsey folks are running ILM Asia on Oct. 25-26, 2011, at The Regent Singapore.  The media landscape in the Asia-Pacific region is changing rapidly, and in some ways, leads the way in online leads, social media and e-commerce. Join BIA/Kelsey, ADPAI and local media leaders from across the region and around the world, as they dig deep into this emerging marketplace at ILM Asia 2011.

Sign up today for ILM Asia. Prices increases Friday, Sept. 30!

The opening keynote address will come from James Sanders, Head of Channel Partnerships, at Google Asia Pacific.   Sanders manages Google’s channel partnerships business in the Asia-Pacific region. The unit sells Google’s full range of advertising products through partners to small and midsize businesses. Launched in 2010, it is now one of Google’s fastest-growing business units in APAC.

Who usually attends an event like this?   ILM Asia is a must-attend event for companies in Asia focused on online directories, local or mobile search, social media verticals or deals, including:

  • Directory publishers
  • Newspapers
  • Search engines
  • Ad networks
  • Agencies
  • Online verticals
  • Technology partners

Companies from outside the region that want to learn more about the significant opportunities the Asian market offers should plan to attend as well. This event is also an excellent venue for investors looking for insight into new trends and to rub elbows with promising regional entrepreneur.

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The YELLOW PAGES TODAY ! Annual Conference will be held the 16 & 17 of November 2011 in Copenhagen, Denmark.  The Yellow Pages TODAY ! strategy this year has been broadened to include target groups other than just Yellow Pages providers. Speakers and delegates from search engines, social networks, SEO / SEM providers, Web Designers and Daily Deal companies will join those from Yellow Pages providers.

The upcoming conference has already attracted 9 CEOs as speakers and more are expected. All the leading YP companies are providing speakers, including Eniro, Truvo, European Directories, SEAT Pagine Gialle and Pages Jaunes. There are also speakers from leading publishers in Germany and New Zealand. Additionally presentations will be made by Google, Proximedia and other newcomers. The full programme is available under www.yellowpagestoday.net.

Event co-organizer, Peter Buxton, said that he was delighted with the market’s response to this plan to broaden the target group. “ That so many leaders have readily agreed to speak at this event ensures that the delegates will truly be able to update on market trends and learn how others in the SME market are generating interest and revenue. The willingness to share ideas and success stories is indeed very encouraging. For leaders of companies who are serving the large SME market with response-related services, this conference is the place to be!  We look forward to a very successful conference.”

There are also opportunities for sponsors and exhibitors. Details are to be found on the Yellow Pages TODAY ! website. Registrations can be made online at www.yellowpagestoday.net

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The 2012 Local Search Association Annual Conference is scheduled for April 21-24 at the Boca Resort in Boca Raton, Florida.

While the agenda is still in development, you can reserve rooms now to get the special discounted rate. Click here to book online or call 1-888-557-6375 and ask for the Local Search Association or group code – AYPAEP.

To help you mark your calendar now, click on this link to save it in your Outlook
calendar
.

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