Simba Yellow Pages Acquired by IMS

Breaking news today is the announcement that Integrity Marketing Solutions of Kansas City have acquired Simba Yellow Pages from Marketresearch.com.  IMS specializes in marketing services for estate planning and elder law.  Specific terms were not disclosed.

Simba Yellow Pages has covered the yellow pages industry for more than two decades publishing research books and compiling custom research projects for publishers, suppliers and financial investors to the industry.   It’s most important asset, David Goddard, has been the editor and senior analyst for more than a decade.  Goddard will now continue with the efforts as the executive vice president for IMS Local Search Authority (Simba Yellow Pages). Prior to joining Simba, Goddard was an editor and publisher for Eagle Publishing Group.

In the company’s press release, Kyle Krull, president of Integrity Marketing Solutions commented: “We believe we have a winning combination.  Bringing Dave Goddard’s industry insight and leadership together with Integrity Marketing’s powerhouse media and marketing team gives the yellow pages industry an unparalleled ally in today’s challenging market environment.”

“Over the coming weeks and months Simba Yellow Pages will transform to become your go-to resource for breaking news, insight and analysis for the evolution of the yellow pages and local search markets,” IMS CEO Jennifer Goddard (yes, that’s David’s wife) told YP Talk. “We will continue to provide the Yellow Pages & Directory Report with continuous online coverage of the industry, including metrics, analysis and short/long-term perspective. YP&DR subscribers will continue to have access to the exclusive YP&DR Directory Databank, the monthly scorecard offering the most comprehensive look available anywhere at the RBOC’s largest releases.”

A temporary website to field questions about the acquisition is available here.

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