Some fun with Yellow Page headings

Those of us who work in the Yellow Page industry would not usually put the words “fun” and “print yellow pages” in the same sentence.  But local newspaper columnist J. T. Knoll writing in the SouthEast Kansas Morning Sun effectively did just that today with his piece on “True Stories Found in the Yellow Pages”.

JT used the local Names & Numbers print directory in Pittsburg (which also includes his community of Frontenac) to marvel at some of the heading indicators listed at the top of each page, which resulted in some interesting combinations such as:

  • Advertising  – Air:  Don’t forget to breathe
  • Appliances – Asphalt:  For toasters and juicers  you can take on the road
  • Brake-Burglar:  Used along with an alarm; it slows the burglar’s escape so you can catch him as he runs away.

Do you have any other good top of page heading combinations in your book??

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4 responses to “Some fun with Yellow Page headings

  1. Trailer-Trash

  2. Whoa – The lighter side of Yellow Pages !! As you rightly said, one would not have thought of this easily. 🙂

    I’ll try to dig through ours and post any possible cases here.

  3. Actually showed up in our first book 11 years ago, needless to say we look at that a little more closely now.

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