People – May

It has been a while since we updated our regular blog sponsored by Hawthorne Executive Search .   It is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.

Herb Gordon

The industry suffered a big loss when Herb Gordon, retired former president and CEO of the Association of Directory Marketing (ADM), passed away unexpectedly of a heart attack on Saturday, May 4, 2013.  Herb is survived by his wife, Annemarie, three sons, nine grandchildren, two sisters, and a large extended family.

Herb led ADM (which merger with what was then the Yellow Pages Association – YPA – more info) for eighteen years, retiring in June 2009, after the merger.  During his tenure, he served on the Boards of ADM, the YPA (now Local Search Association), and Association of Directory Publishers – the only person in the industry to have the unique honor of serving on all three boards.  He served at a time when the industry was just starting to experience unparalleled change.

For more go to our recent YP Talk article by clicking here.

 

Jeff Hoyer

Local Market Launch, the Santa Barbara-based startup that is driving new standards of quality and service in local presence solutions for national brands, multi-location businesses and SMBs, announced today that Jeff Hoyer has joined the company as Vice President of Sales. He will lead the company’s sales efforts, with a focus on channel partner development among local media companies, including directory publishers, newspaper publishers and broadcast companies, as well as digital media agencies and certified marketing representatives (CMRs).

“Jeff will be a tremendous asset as we continue to grow our channel partner network,” said Brian Coryat, founder and CEO, Local Market Launch. “His deep expertise and proven track record in the directory publishing, business listings management and SMB digital marketing space make him a valuable addition to our leadership team.”

Hoyer is a local media solutions veteran with significant experience in executive management, sales strategy and execution, online marketing, SEM/SEO, advertising sales, customer and client relationship management and leadership development.

“Accurate business listings data is the foundation of today’s local digital economy, as consumers increasingly engage with local businesses through social networks and mobile devices,” said Hoyer. “Helping local businesses, national brands targeting locally and multi-location businesses manage their listings data efficiently and effectively has to be an essential element of any local media company’s digital marketing solution set. Local Market Launch has developed a solution that is truly ahead of anything currently on the market in terms of data quality, focus on the customer experience and ease of ongoing management. I am excited for the opportunity to bring it to the marketplace.”

Prior to joining Local Market Launch, Hoyer was SVP, Sales & Marketing at Name Dynamics/Universal Business Listing. He also served as VP, National Sales for R.H. Donnelley/Dex Media, where he managed a national team of 30, with P&L responsibility of $420 million in print, online and PPC products. Previously he was Group VP, TMP Worldwide, managing four VP/GMs and a portfolio of national clients.

 

Richard Wall

Dex Media’s Richard Wall, Vice president for Enterprise Application Engineering has been named “One to Watch” by CIO Magazine.

The CIO Executive Council’s annual Ones to Watch award identifies the rising stars in IT. To be honored, these future CIOs must have demonstrated leadership, driven innovation and delivered value to their business.

Wall has led organizations within IT at many companies and has experience across several disciplines including architecture, development, production support, and quality assurance. He is responsible for application development and maintenance activities at Dex Media, including all applications supporting Lead to Cash processes, mobile and online applications and websites representing Superpages.com, search platforms and traffic distribution integration to search partners, customer portal, and Business Intelligence Systems (BIS) applications

 

Bill Dinan:

Telmetrics’ President  and LSA Board Chairman Bill Dinan is scheduled to speak at SMX London on Mobile Search Best Practices.

With mobile advertising spend continuing to increase, leading call measurement provider Telmetrics announced that Bill Dinan, president of Telmetrics, was scheduled to speak at SMX London on the “Paid Search Advertising in a Multi-Device World” panel.   SMX London is a premiere U.K. event for search marketing and other online advertising professionals.

Dinan will address mobile search best practices including tailoring and localizing ads to incorporate mobile consumers’ category-specific usage patterns and preferences. The presentation will include insights from the recent xAd-Telmetrics U.K. Mobile Path-to-Purchase Study, which was based on an online survey of 1,500 U.K. smartphone and tablet users conducted by Nielsen.

 

 

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