Monthly Archives: June 2013

New Digital Media Company — Perfect Fit For Yellow Pages

This is guest column from Mike Funaro, President, Small Pond Media:   

“If I knew then what I know now…..”. How many times have we all said that?  As a 23 year Yellow Pages veteran and former independent yellow pages publisher I want to share a white paper written by some colleagues of mine at WSI Digital Marketing.

WSI banner

The title “Digital Disruption-The Difference between Agencies That Survive, Thrive or Die” got my attention enough to read the entire paper.  When I was finished my first thought was that you could easily have substituted “Yellow Pages Publishers” for “Agencies”.  I have been consulting and brokering in the world of franchising and WSI Digital is one of the companies that I have grown particularly fond of over time.  Almost every time I place someone with WSI Digital, I ask myself how much my yellow pages company could have used them as I struggled to add digital marketing to my product offerings.

Take a quick read about the WSI Digital and how they have helped a legacy business model, Advertising agencies.  Whether you are in the yellow pages industry or struggling to find a new career path, take a look at WSI Digital.  I think you will be impressed.

If you want to learn more, give a call (407-625-1497), or email.  Mike’s LinkedIn profile:  click here

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Names & Numbers Recognized as Publisher of the Year

At its recent 2013 Annual Convention and Partners Trade Show in St. Augustine, Florida, the Association of Directory Publishers (ADP) recognized Names & Numbers, as this year’s Gold Book Publisher of the Year at the Gold Book Awards.  It was the first time the company has been recognized.

The ADP’s Publisher of the Year recognizes a company that has “exemplified overall excellence and achievement.”  Names & Numbers currently publishes 66 phone books throughout the mid-west and northwest areas of the country along with offering a suite of mobile and online Yellow Page products.  Established in 1974, currently Names & Numbers publishes more than 4-million phone books annually and employs approximately 250 people in 11 states.

The Gold Book Awards recognize publishers and suppliers for outstanding achievements in the directory advertising business. “Congratulations to all of our 2013 Gold Book Award winners,” said Cindi Aldrich, the new association president. “These winning companies are applauded for their outstanding directory products and marketing innovations in the directory publishing industry.”  Additional information about the Gold Book awards can be found on the association website at www.adp.org.

We interviewer Founder/CEO Ken Brock back in 2010 (link to full article), and you will note that many of the things Ken said at that time are still true today and part of the reason why his team has been recognized.  He and his team follow a very straight forward approach – put out a very accurate, high quality product that users and advertisers both enjoy using, promote them passionately in the local community, be an integral/active part of the community, and try to walk in the door of every business in the market.  The text type in the books is not microscopic in size to save a few pages.  White pages are included, as well as a robust community information section.  The covers are free of any advertising and feature scenes from local photographers/artists.  That’s the formula for being a successful publisher, and being recognized by the publishing community.

Congratulations to the entire Names and Numbers team for your accomplishments.

New Yellow Pages Market Forecast 2013 Available

It’s back and all new!  Local Search Authority (aka David Goddard) has just released its latest edition of the industry’s premier market analysis and forecast report, Yellow Pages Market Forecast 2013.This annual report is always packed with all of the most current statistics and detail you need to build a successful plan for growth this year and beyond. It offers an in-depth, authoritative analysis of the entire U.S. yellow pages market, from utility publishers to independents.   This study is the source for informed perspective on significant market developments and objective, accurate forecasts for industry growth.  At YP Talk we frequently use the Forecast in our research to uncover the driving forces shaping the strength and direction of the overall industry and specific markets. This annual report has been published continuously since 1986.

yellow page market forecast

This forecast comes from the desk of David Goddard who has been tracking the industry since it first started in the late 1800’s (ok, well, not that long, but at least for the last 20 years I have known him).  He is also the author of The Goddard Report, a leading publication that concentrates on the unique interests and needs of companies involved in print and online directory operations.  The Goddard Report is published continuously online, and 12 times per year (monthly) it is issued digitally as a PDF for download.

Who Needs the Yellow Pages Market Forecast?

YP Talk readers know that I don’t endorse just anyone.  But the simple answer to the question of who needs this forecast is that the players in the industry are changing constantly.  If you are a stakeholder of any type in the Yellow Pages/Local Search industry – publisher, CMR, investor, consultant, or even an industry supplier, you cannot afford to NOT own the Yellow Pages Market Forecast 2013. If you are serious about participating in the market this is the go-to source you need on your desktop.

Click here to find out more, to get your discount, and purchase the report:  http://www.imslocalsearchauthority.com/2013marketforecast.php