Tag Archives: Michele Meisch

Valley YP Adds Video To Online Hostess

Valley Yellow Pages has now added video to their online hostess function for the MyYP online directory product.

“Jeannie” has been the MyYP online hostess since 2009, helping users through the ins-and-outs of the site and explaining features of the print directory that many don’t know exist, such as the 50 plus pages of community information in each printed Valley Yellow Pages directory. Valley has now taken the MyYP.com site to a new level by incorporating over 100 new category specific videos. For an example of Jeannie in action, check this video out at: http://www.myyp.com/advertisevideo. Who wouldn’t want someone with a little wit and humor to discuss hot topics like plumbing, roofing, and pizza. Michele Meisch, Marketing Manager at Valley Yellow Pages commented, “…we love the depth and action she brings to our site and users have been asking for more. Now anytime a user searches one of the top 103 most frequently searched categories on MyYP.com, they will see a picture of Jeannie above the category heading. Clicking that image will launch a video featuring her helpful tips.”

Valley did also note in their announcement of this new capability that printed Yellow Pages are widely used on a regular basis – recent studies show that 75% of adults still used their Yellow Pages during the last year, with 54% referring to the directory monthly, and 37% using it weekly. Add on a useful online Yellow Pages site such as MyYP.com and it should be no surprised that the combined usage is still increasing year to year.

“Phone books are still a very important piece of our economy and help generate billions of dollars in business transactions that the economy needs to keep itself going,” said Sieg Fischer, president and CEO of Valley Yellow Pages. “We want to continue to bring buyers and sellers together and work cooperatively with each community where we do business.”