Tag Archives: Peter Buxton

Why go to the “Search Starts Here” conference?

A couple of weeks ago we provided some information on the upcoming 2012 Local Search Association Conference in this article.  The event will take place in Boca Raton, Florida on April 21 to 24thWe recently caught up with Association President Neg Norton to find out how the Search Starts Here themed conference is shaping up.  Since we are less than two months from the event, Neg provided some additional insights to why people should plan to attend this event.

First off, they have lined up a wide range of speakers from across the local search and directory publishing industry.  Neg notes that “it’s a strong agenda and we’re doing a few things differently this year.  We have lots of different topics and more presentation formats than in prior years.”  For example, some recent additions to the speaker lineup include Peter McDonald, CEO, SuperMedia (and Chairman of the Local Search Association);  Alfred Mockett, CEO, Dex One; Ursula Worth, head of directories and web hosting partnerships, Google; Trevor Nadeau, managing director, Yellow Medya (Turkey); Chris Silver Smith, President, Argent Media; Peter Buxton, Buxton Independent Consulting (Germany) and Krishna Pillai, COO and Founder Convergent Media.

At a time when travel budgets are tight, why attend this conference?  Neg summed it up in a concise but valuable comment – “you’ll walk away with actionable insights you can put in play the first day you are back on the job.  There will be insights from several pieces of research –– forward-looking analysis of relevant market data from both LSA and BIA/Kelsey, vSplash analysis of 500,000 websites from around the world (invitation only session), insights from local media sales reps, and more.”  Clearly, the ROI for coming to the conference is real.

If you go a little deeper in the agenda, you will find keynote speeches, panels, and fireside chats.  Some highlights:

  • Neg and Peter McDonald will provide a state of the association and industry overview,
  • Google will be talking about what they see on social, local and mobile products.
  • SMG Directory Marketing will have one of their clients focus on how a sophisticated national advertiser builds their local media plan.
  • Axiom Sales Force Development will host a session focused on tools and techniques for effective sales coaching.
  • A “lightening round” from new supplier members with new technologies and applications who will have just a short 4 minutes to talk about the newest stuff they are working on and rolling out.

The LSA conference will also continue the format they have used successfully for two prior conferences – Strategic Exchange Sessions where suppliers can get private meetings with key prospects. Neg indicated we can expect to see some new companies in the Strategic Exchange Sessions this year—companies like Adflexer, Willow Tree Apps, Axiom Sales Force Development as well as some faces from last year such as Yellow Magic, PlaceLinks, The Andersen Group, Amdocs, Acxiom—-to name just a few.

If you are looking to meet and talk with new companies, potential new partners, the conference has a number of social networking opportunities.  Last year the conference attracted around 400 attendees.  This year’s event is on track to reach the same levels.  Given the expansion of the association beyond the traditional directory space, expect a noticeable increase in “non-traditional” companies.  Many will be companies the industry is already doing business with; and others are looking to enter the space with their new products and services.  Here are some of the formal networking events scheduled:

  • There is the annual golf tournament on Sunday morning, a more casual environment for making and building great connections.
  • The Industry Excellence Awards will be held Sunday evening, with a reception that follows allows for mixing and mingling over drinks and light refreshments.
  • The President’s New Member and Associate Member Reception (invitation only) offers a chance to meet the newest      members of the association, as well as those who support the local search industry.
  • The Poolside Party Monday night offers a lively environment for conversation over dinner and cocktails.

And with all that, it is Florida, so attendees can maybe get a chance to enjoy the sunshine and great weather they have this time of year.  This truly is no long just a yellow pages conference; it really is a true local search happening….

Go register now at: http://bit.ly/wdQ4Ux. Tell them YP Talk sent you…

Upcoming Industry Conferences

 This article is a quick preview of upcoming industry conferences…

The next industry conference will be The Association of Directory  Publishers mid-year conference at the Newport Beach Marriot Hotel and Spa in Newport Beach, CA, Oct. 5-7.  Ross Shafer, television producer and author of books on principles of corporate and consumer buying habits focused on growing market share, wiil be the keynote speaker.

The conference will open the evening of Oct. 5 with a board of directors meeting and welcoming reception.   Shafer will be the keynote on October 6th and discuss winning market share through innovation, cultural trends and defining the needs of customers’ expectations.

Other presentations include “Conversations on How Change Positively and Negatively Impacts Your Business,” “How Change Relates to Future
Opportunities, How to Leverage off Directory Platform, How to Monetize and How to Stay Up-to-Date,” “Industry Challenges and Necessary Change,” “Effective Ad Design,” and “Sales for Today and Tomorrow: Motivating, Training and Compensation.  The conference will end at noon Oct. 7.


The BIA/Kelsey folks are running ILM Asia on Oct. 25-26, 2011, at The Regent Singapore.  The media landscape in the Asia-Pacific region is changing rapidly, and in some ways, leads the way in online leads, social media and e-commerce. Join BIA/Kelsey, ADPAI and local media leaders from across the region and around the world, as they dig deep into this emerging marketplace at ILM Asia 2011.

Sign up today for ILM Asia. Prices increases Friday, Sept. 30!

The opening keynote address will come from James Sanders, Head of Channel Partnerships, at Google Asia Pacific.   Sanders manages Google’s channel partnerships business in the Asia-Pacific region. The unit sells Google’s full range of advertising products through partners to small and midsize businesses. Launched in 2010, it is now one of Google’s fastest-growing business units in APAC.

Who usually attends an event like this?   ILM Asia is a must-attend event for companies in Asia focused on online directories, local or mobile search, social media verticals or deals, including:

  • Directory publishers
  • Newspapers
  • Search engines
  • Ad networks
  • Agencies
  • Online verticals
  • Technology partners

Companies from outside the region that want to learn more about the significant opportunities the Asian market offers should plan to attend as well. This event is also an excellent venue for investors looking for insight into new trends and to rub elbows with promising regional entrepreneur.


The YELLOW PAGES TODAY ! Annual Conference will be held the 16 & 17 of November 2011 in Copenhagen, Denmark.  The Yellow Pages TODAY ! strategy this year has been broadened to include target groups other than just Yellow Pages providers. Speakers and delegates from search engines, social networks, SEO / SEM providers, Web Designers and Daily Deal companies will join those from Yellow Pages providers.

The upcoming conference has already attracted 9 CEOs as speakers and more are expected. All the leading YP companies are providing speakers, including Eniro, Truvo, European Directories, SEAT Pagine Gialle and Pages Jaunes. There are also speakers from leading publishers in Germany and New Zealand. Additionally presentations will be made by Google, Proximedia and other newcomers. The full programme is available under www.yellowpagestoday.net.

Event co-organizer, Peter Buxton, said that he was delighted with the market’s response to this plan to broaden the target group. “ That so many leaders have readily agreed to speak at this event ensures that the delegates will truly be able to update on market trends and learn how others in the SME market are generating interest and revenue. The willingness to share ideas and success stories is indeed very encouraging. For leaders of companies who are serving the large SME market with response-related services, this conference is the place to be!  We look forward to a very successful conference.”

There are also opportunities for sponsors and exhibitors. Details are to be found on the Yellow Pages TODAY ! website. Registrations can be made online at www.yellowpagestoday.net


The 2012 Local Search Association Annual Conference is scheduled for April 21-24 at the Boca Resort in Boca Raton, Florida.

While the agenda is still in development, you can reserve rooms now to get the special discounted rate. Click here to book online or call 1-888-557-6375 and ask for the Local Search Association or group code – AYPAEP.

To help you mark your calendar now, click on this link to save it in your Outlook