Tag Archives: Sunshine Pages

News Briefs – 7/24/12

We are excited to be rolling out this newest category on YP Talk.  In our hyper-intensive news world, here are some recent Yellow Page relevant news items you may have missed. 

We also provide an every-other day subscription based news service to our readers.  For more information, contact me at Ken@yptalk.com.

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Publisher news:

SunShine Pages changes name to Sunshine Media, launches small business initiative.

Metairie, LA based print directories company, The SunShine Pages, has announced it has undergone a rebrand and renaming, the group will now be called Sunshine Media. “The new name is more reflective of our expanded online offerings, coupled with our highly successful print directories, providing our clients a diverse directional marketing tactical lineup,” said Joshua Descant, General Manager.  One of the first business moves Sunshine Media has completed is the creation of “We Are Local,” a fully integrated community campaign to bring awareness to local small businesses in each of the communities they serve. “We’re building a stronger local economy through small business education and awareness,” said Descant. The new business-to-business community campaign has a microsite www.WeAreLocal.com where businesses will be able to find resources, stories of local success, and learn more about directional marketing.

Yellow Media announces plans to reduce debt, shares surge 100%

Proactive Investors USA & Canada … plans to reduce debt, shares surge 100% Phone book publisher Yellow Media (TSE:YLO) Monday announced it plans to cut its debt and make some major board changes as the company moves to transform its busines, sending its shares up 100 per cent.

<http://www.proactiveinvestors.com/companies/news/32320/yellow-media-announces-plans-to-reduce-debt-shares-surge-100-32320.html>

SuperMedia to Report Second Quarter 2012 Results on July 27

SuperMedia (NASDAQ:  SPMD) will report second quarter 2012 earnings on Friday July 27 … SuperMedia welcomes investors media and other interested parties to join …

<http://www.istockanalyst.com/business/news/5954725/supermedia-to-report-second-quarter-2012-results-on-july-27>

SuperMedia, Inc. (SPMD) New Ad Campaign ‘Reinvents The Wheel …

SuperMedia recently introduced “The Wheel,” a new advertising campaign highlighting the award-winning Superpages Mobile App. The company’s new …

<http://seekingalpha.com/instablog/783255-missionir/884081-supermedia-inc-spmd-new-ad-campaign-reinvents-the-wheel>

Recycling/Environmental:

Hot Springs Village Voice  — Phone book recycling begins July 9

The Hot Springs Village Property Owners’ Association will begin accepting telephone books for recycling on July 9 through Aug. 31.

<http://www.hsvvoice.com/news/2012-07-04/News/News_briefs.html>

Hawaiian Telcom Yellow Pages Collects Over 29 Thousand lbs of Directories Recycled…

Review seeker … July 2, 2012 (GLOBE NEWSWIRE) – Hawaiian Telcom Yellow Pages in conjunction with its … were able to recycle more than 29119 lbs of outdated telephone directories…

<http://www.reviewseeker.com/article/Hawaiian-Telcom-Yellow-Pages-Collects-Over-29-Thousand-lbs-of-Directories-for-Recycling-2089209>

AT&T 2011 Sustainability Report

The AT&T Sustainability Report demonstrates ways in which AT&T is committed … Students can click on their digital backpack to complete interactive math and …

<http://www.att.com/gen/landing-pages?pid=22872>

Recycle those old phone books

Winnipeg Free Press – Have you got old phone books sitting around? The City of Winnipeg wants to remind you to recycle…. – Local – Winnipeg Free Press.

<http://www.winnipegfreepress.com/local/Recycle-those-old-phone-books-153676205.html>

Miscellaneous:

Study Shows Oswego County Residents Still Rely on Local Yellow Pages…

July 02, 2012:  A recent study shows that 65% of residents in Oswego County use the print yellow pages first when looking for local business information.

<http://www.allvoices.com/news/12506289-study-shows-oswego-county-residents-still-rely-on-local-yellow-pages>

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In our “Feel the Love” section, we provide a couple of links to those who trash the Yellow Pages, mostly in an effort to steal market share.  Most are grossly inaccurate, some are just digital bourgeoisie, and a few are even comical.  You decide….

They’re baaaack – Yellowbook Phone Books landing on doorsteps …

Thudding onto doorsteps in Northeast Minneapolis as we speak. Shelley Leeson Northeast Minneapolis.

<http://forums.e-democracy.org/groups/mpls/messages/topic/6Z5LormTEIa4JVMFk7JxB6>

The Death of the Phone Book

Capital Overlook — There sat two giant yellow books. For those of you who are youngsters, these items were phone …

<http://capitaloverlook.com/2012/07/the-death-of-the-phone-book.html>

For Jim Belosic, the key to online business success is creativity

Truckee Times — Change with the times: “I see a lot of businesses, mom-and-pop shops, with ads in the Yellow Pages. Their demographics will remain the same.  Business has gone from Yellow Pages to online and now mobile.” • Think big: “My idea was, if I could be a great …

<http://www.rgj.com/article/20120701/BIZ/307010019/For-Jim-Belosic-key-online-business-success-creativity>

What is the deal with all the phone books?

The Franklin News Post — Let’s change the subject for a moment from Dr. Charles Lackey, the school board and snakes. What is the deal with all the phone books that the residents of …

<http://www.thefranklinnewspost.com/article.cfm?ID=22444>

Sales: Key Steps You Need to Take to Be Prepared

Thanks to Wayne Mulling of the Sunshine Pages for showing me this article which describes the 14 basic preparation things that sales people should do before making a sales call.

This was an article that actually ran in 2010, and it starts with a revealing study from IDC which found that only one out of six sales professionals were “extremely prepared” for an initial meeting with a customer. 57% were either not or only somewhat prepared.  Seriously?  In this day and age, in this economy, you are often only going to get one shot at talking with a busy small/midsized business owner. Most SMB’s will know right away that you are “winging it”.

The crazy part is that there really is no excuse for not being prepared.  This industry has more supportive data than most other media, and even if you are not familiar with a particular line of business, there is always the Kuk, Baldwin & Associates heading analysis sheets, or even a quick Google to provide you with some much needed background.

Let me pick a couple of the points discussed in the 14 tips article for some additional commentary:

3. Prepare to fight the status quo: What’s one of the first comments most SMB’s currently advertising with you will say – “just leave it like it is”…  Yet, has their business changed within the last year?  It most likely has, so that program from last year probably isn’t the best indicator of where their business stands, and is headed.  Probe deeper.

4. Research the company:  Dah.  While this truly is Sales 101 stuff, given the statistics from the research at the beginning of this post on preparedness, I am still surprised at the number of reps who don’t do this.  And what is the one of the most common complaints from SMBs – “the rep didn’t know anything about my business”.  If you fall into that camp, how are you ever expecting this owner to accept the recommendation you are making??

6. Anticipate objectives and questions:  You already know what the top three objections will be.  Do you have an answer for them?  Why not?  Don’t try to wing it further.  Go in prepared. Think about the most likely questions and objections you are likely to hear and prepare your responses.

10. Prepare case studies and testimonials:  I know your company has these.  Do you have them ready to show to the customer?  If your company is being a little stingy on new sales aids, create your own.  It’s worth it for you.

11. Bring your ROI information:  The main point here is why is this business going to spend several thousand dollars with you, with your company?  What’s in it for them?  Show them the value they can expect, and why?

13. What do they see when they look for you?  This may sound a bit old fashion, but when you arrive at their door, what is the way you are dressed, your materials, your energy level, and your smile (or lack there of) saying about you?

 

Would love to hear more on what else do you recommend? What is a waste of time? How much prep do you do or recommend?  Let me know at ken@yptalk.com