Tag Archives: Telmetrics

People – May

It has been a while since we updated our regular blog sponsored by Hawthorne Executive Search .   It is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.

Herb Gordon

The industry suffered a big loss when Herb Gordon, retired former president and CEO of the Association of Directory Marketing (ADM), passed away unexpectedly of a heart attack on Saturday, May 4, 2013.  Herb is survived by his wife, Annemarie, three sons, nine grandchildren, two sisters, and a large extended family.

Herb led ADM (which merger with what was then the Yellow Pages Association – YPA – more info) for eighteen years, retiring in June 2009, after the merger.  During his tenure, he served on the Boards of ADM, the YPA (now Local Search Association), and Association of Directory Publishers – the only person in the industry to have the unique honor of serving on all three boards.  He served at a time when the industry was just starting to experience unparalleled change.

For more go to our recent YP Talk article by clicking here.

 

Jeff Hoyer

Local Market Launch, the Santa Barbara-based startup that is driving new standards of quality and service in local presence solutions for national brands, multi-location businesses and SMBs, announced today that Jeff Hoyer has joined the company as Vice President of Sales. He will lead the company’s sales efforts, with a focus on channel partner development among local media companies, including directory publishers, newspaper publishers and broadcast companies, as well as digital media agencies and certified marketing representatives (CMRs).

“Jeff will be a tremendous asset as we continue to grow our channel partner network,” said Brian Coryat, founder and CEO, Local Market Launch. “His deep expertise and proven track record in the directory publishing, business listings management and SMB digital marketing space make him a valuable addition to our leadership team.”

Hoyer is a local media solutions veteran with significant experience in executive management, sales strategy and execution, online marketing, SEM/SEO, advertising sales, customer and client relationship management and leadership development.

“Accurate business listings data is the foundation of today’s local digital economy, as consumers increasingly engage with local businesses through social networks and mobile devices,” said Hoyer. “Helping local businesses, national brands targeting locally and multi-location businesses manage their listings data efficiently and effectively has to be an essential element of any local media company’s digital marketing solution set. Local Market Launch has developed a solution that is truly ahead of anything currently on the market in terms of data quality, focus on the customer experience and ease of ongoing management. I am excited for the opportunity to bring it to the marketplace.”

Prior to joining Local Market Launch, Hoyer was SVP, Sales & Marketing at Name Dynamics/Universal Business Listing. He also served as VP, National Sales for R.H. Donnelley/Dex Media, where he managed a national team of 30, with P&L responsibility of $420 million in print, online and PPC products. Previously he was Group VP, TMP Worldwide, managing four VP/GMs and a portfolio of national clients.

 

Richard Wall

Dex Media’s Richard Wall, Vice president for Enterprise Application Engineering has been named “One to Watch” by CIO Magazine.

The CIO Executive Council’s annual Ones to Watch award identifies the rising stars in IT. To be honored, these future CIOs must have demonstrated leadership, driven innovation and delivered value to their business.

Wall has led organizations within IT at many companies and has experience across several disciplines including architecture, development, production support, and quality assurance. He is responsible for application development and maintenance activities at Dex Media, including all applications supporting Lead to Cash processes, mobile and online applications and websites representing Superpages.com, search platforms and traffic distribution integration to search partners, customer portal, and Business Intelligence Systems (BIS) applications

 

Bill Dinan:

Telmetrics’ President  and LSA Board Chairman Bill Dinan is scheduled to speak at SMX London on Mobile Search Best Practices.

With mobile advertising spend continuing to increase, leading call measurement provider Telmetrics announced that Bill Dinan, president of Telmetrics, was scheduled to speak at SMX London on the “Paid Search Advertising in a Multi-Device World” panel.   SMX London is a premiere U.K. event for search marketing and other online advertising professionals.

Dinan will address mobile search best practices including tailoring and localizing ads to incorporate mobile consumers’ category-specific usage patterns and preferences. The presentation will include insights from the recent xAd-Telmetrics U.K. Mobile Path-to-Purchase Study, which was based on an online survey of 1,500 U.K. smartphone and tablet users conducted by Nielsen.

 

 

Editors Corner — Yellow Page Industry Strategic Predictions for 2012

New Year’s is always a traditional time to sit back and reflect on what was and what will be.  It’s also the time of year where pundits feel compelled to offer their predictions for the coming year.  I’ve always thought this process to be a bit silly as they have no real impact on actual business strategies, and usually are just meant for a couple of minutes of shock value. 

So let’s tweak the process a little to offer some more strategic predictions on several key macro areas that I think should be the focus for successful companies in 2012 in the Yellow Page industry – suppliers, publishers, and CMRs alike.  I believe it comes down to these five basic things.

1.  Be sure to know where you are starting from

To know where you are going, you need to start with exactly where are we.  Looking back, it seemed to me that 2011 was both one of the most difficult and most rewarding years I’ve witnessed for this industry in some time.  Why so difficult?   Businesses of all sizes spent 2012 hunkered down, frustrated and skeptical about where the economy was going.  If something had to be cut, rightfully or wrongly, it was usually the advertising budget.  At the other end of the spectrum, consumers watched every penny to stay afloat, so by definition, they were doing less shopping and being more deliberate, doing more detailed research when they are ready to buy. 

Why so rewarding?  Because I also think some reality finally set in.  Online and mobile technology has wonderful potential for the future.  But it doesn’t come to life without comprehensive, accurate, and timely local data.  Who has the most complete set of that data now?  Not Google.  It’s the publishers.  And with each sales call, they can build a more and more detailed database.  As publishers rediscover that they have a database of incredible, unique core data, many of them will begin to address how they can leverage those assets, independent of getting too hung up on platform. 

A “Yellow Pages” can be in a book format, something running on your mobile phone, or searched online.  But at its most basic element, it’s all about the data, not the delivery mechanism.  I believe that is the starting point that the industry seems to have lost in its pursuit of new revenue streams.  No one, no other media industry, has a source like this.

2.  People – who’s rowing the boat?

Over the holidays I got to visit Asia and made a little detour to visit a major publisher there.  Their number one business issue?  Not the migration from print to digital products.  People.  Finding people who can sell in a solution provider mode, not just take orders.  That sentiment has been echoed across the globe with every company I’ve talked to.  Merge that with a very unhappy workplace where different HR experts have indicated that upwards of 40+% of your team is ready to bolt immediately should the job market improve, and you have the makings of a huge mess.

Right now, there isn’t a lot of positive energy in many companies in this industry.  Case in point is a major publishers like Dex One talking about changing out up to two-thirds of their entire team. To be successful, all companies in the industry, especially publishers, will need to find a way to identify, recruit, and compensate their people, especially their sales teams, in 2012.  It will be an uphill battle.

We’ll have a lot more on this in a coming article.

 

3.   Products – and your strategy is??

One easy prediction to make is that this year the economy will be better than the last few.  All kinds of opportunities are out there. But for which products?? 

Some macro level info to start from:  experts believe that weighed down by flat incomes and slow job creation; there is little chance that U.S. consumers will increase spending significantly this year.  One recent projection was a forecast for 2% growth in consumer spending in the first half of the year, compared with the estimated 3.6% increase in the fourth quarter of 2011.  But when those consumers are ready to spend, they will need that high quality local business information that only this industry can provide.

You’ve all heard that everything digital will be the rage again next year.  Digital advertising will make up more than 20% of all ad spending in 2012 and will account for half of all growth, predicts ZenithOptimedia.  In the Yellow Pages world, the BIA/Kelsey and Simba groups are both suggesting that 2011 will see a slower decrease in print revenues and a faster increase in digital revenues, but with print still being the predominant revenue generator at this point.

What keeps print going??  Things like natural disasters help.  And disasters will again occur in 2012.  For example, this past October, when an unseasonal snowstorm hit the Northeast from New Jersey to Maine, call tracking supplier Telmetrics found that local consumers flocked to their phone books to find a wide variety of important business services.  Call volumes shot up more than 18% across the region as a result of the storm, with Connecticut seeing a nearly 47% increase.  

This is another theme we will cover in future articles.  Yes, you need to be in digital, but it’s not time to give up on print yet.  Remember, it’s just another delivery mechanism.

 

4.  “Show me the money value…” – Value and service as the new differentiator

During my holiday travels I had the occasion to experience both US and international airlines.  It wasn’t even a fair comparison.  On the international flights, the carrier did a lot of little things to impress me and express how much they wanted my future business:  things like provided eyeshades, ear plugs, even a spare toothbrush, while managing to keep my wine glass full the entire time.  Domestically, it was get your rear end in the seat, here’s a bag of peanuts, and give me your wallet so we can gouge you for each piece of luggage checked.  When I have the need to fly next, which type of airline do you think I will use?  And given it was their peak season, why wouldn’t they hand out free cookies or something just to pretend they are happy tp have your business, that they want the whole experience with them to be pleasurable, and to have you back again soon?  Nope.  They didn’t even try.

Given that all advertising expenditures will be tight this year, and that publishers will be providing a wide smorgasbord of products, what will differentiate them from the 30 other guys walking in the door trying to get that small business to spend their advertising money?  Simply said it will be the one that can demonstrate the true value of their product, value seen from the eyes of the recipient not the provider, and then execute on what they promise.  You have to be able to justify why that business should be spending money with your company.  You need to find something they aren’t doing in their current ad program that will help generate more business contacts for them.

Keep in mind that our customers now have a choice.  They can remain our happy and loyal customers, because we’ve exceeded their expectations.  Or they can become our competitors’ customers because our competitors have exceeded expectations — while we haven’t.

 

5.  Planning is nice, but you need to execute your strategy.

Strategy and planning are important, very important.  A totally necessary component for success.  But strategy without execution is useless if nothing ever happens.  Execute!

If you are managing a team, you need to get your troops engaged in the plan.  Engaged people are not interested in leaving.  And they also aren’t afraid of tomorrow — they’re not afraid of change.  Engaged people try harder, do more.  They’re anxious to move, to succeed.  Their energy is infectious.  They’re the positive face of your brand and your company.  They’re your company’s most valuable ambassadors.  They’re the secret weapon for success as they execute your strategy.  Are you doing everything you can to get them engaged?

Also, let’s get personalWhat’s with you next year? How will you be better as a person and at what you do for a living? What will make you better?  Where is your focus? This is another area we will be writing on in 2012.

 

Welcome to 2012.  Put on your seat belts and get ready for a wild ride…

 

DMS 11: The Must Attend Industry Event of the Year

BIA/Kelsey is confirming speakers for its annual conference, Directional Media Strategies 2011, where discussions will focus on the small-business marketing solutions marketplace.  The conference will be held Sept. 20-22 in Denver.

This conference has evolved since it started back in the mid-1990’s.  The current DMS ’11 program will feature more than 50 senior executives from across the SMB marketing solutions landscape. Among the speakers headlining the event are Rita Fabi, head of market solutions, global customer marketing and
communications, Facebook; Joe Walsh, president and CEO, Yellowbook; Clare Hart, CEO, Infogroup; Tom Higley, CEO, Local Matters; Nir Lempert, CEO, Golden Pages; Ben Smith, founder, MerchantCircle; and Bill Dinan, president, Telmetrics.

We have all seen how small and medium-sized businesses are using an increasingly diverse, complex mix of traditional and digital marketing tools and technologies. For example, BIA/Kelsey’s most recent Local Commerce Monitor study showed a major jump in the average number of different media used by SMBs for local advertising and promotion — from 3.1  in 2009 to 4.6 in 2010.
Most of the change has come from the addition of digital media to their
traditional advertising programs.

“For today’s small businesses, marketing has gone beyond simply making the phone ring,” said DMS ’11 Conference Chairman Charles Laughlin, senior vice president and program director, BIA/Kelsey.  “SMB marketers now require a complex mix of products and services to drive leads, measure performance, manage customer relationships and engage customers.”

Laughlin indicated that DMS ’11 will bring together innovators and thought leaders to examine the components of modern SMB marketing and analyze where the biggest opportunities are for players in the local-social-mobile ecosystem. The agenda features three SuperForums, BIA/Kelsey’s fast-paced, self-contained mega sessions, each focused on a single topic:

Day 1 SuperForum: Performance Media

Pay-per-call or pay-per-click has always been an attractive idea.  In theory, it cuts through the uncertainty and inefficiency of advertising. But it has never been quite that simple. In this SuperForum, you will catch up on the evolution of performance media and explore the most cutting-edge models for measuring calls, clicks and conversions. 

Day 2 SuperForum: The Social-Driven SMB

Are Facebook and Twitter great marketing vehicles for SMBs? What
are the best ways for SMBs to get engaged with social media? Is there a play
for publishers to help SMBs build and maintain a social presence for SMBs?
BIA/Kelsey’s Social Local Media advisory service will provide major insights as we drill down into the impact social media is having on SMB advertising.

Day 3 SuperForum: Customer Acquisition and Retention

Acquiring and retaining customers has never been more critical for
SMBs, and this is even more true for the local media companies selling products and services to SMBs – Yellow Pages publishers, SEM firms, social networking sites, ad networks and others. This special session will explore the latest thinking on acquiring and retaining SMB advertisers.

Additional session highlights include:

  • Mobile Ad Networks: The Stakes for SMBs
  • SMBs and Self-Serve: Ready for Prime Time?
  • SMB Perspectives on Daily Deals
  • Location-Based Services: SMB Initiatives
  • Local Display: Coming to an SMB Near You
  • Demos: Local iPad Apps — The Next Phase

When we asked Laughlin why companies and industry professionals should be attending the conference, he noted four major reasons:

  1. It is for companies that understand the need for new partnerships      and relationships to grow their businesses.
  2. It frames which questions they need to be asking (and solving) to      be leaders in this evolving advertising space
  3. This conference offers a detailed look at how innovative companies are approaching the small business opportunity. It’s a must attend for those who want to stay at the leading edge of industry transformation.
  4. Provides industry professionals with unique networking      opportunities to develop relationships that can go well beyond just    setting up a LinkedIn profile or Facebook page.  BIA/Kelsey events have always been known for their superior networking opportunities.  This event should be no different.

For more information about DMS ’11, including the complete agenda, list of speakers and companies attending, visit www.biakelsey.com/DMS2011. NOTE:  conference prices increase August 20th!  Conference participants should also consider booking their hotel room now! Special DMS ’11 room rate only available until Sept. 2

Free webinar this week

Because BIA/Kelsey believes that DMS ’11 will be of critical importance to companies involved in directory publishing, local search, coupons, group buying, newspapers, location-based services and social media, on Thursday, August 4th, the company will host a free conference preview webinar at 2 p.m. EDT / 11 a.m. PDT, titled, “The Hot Digital Advertising and Social Trends for Small-Business Advertisers.”  For more information and webinar registration, go to: https://www1.gotomeeting.com/register/535703200.

YPA Conference Summary

At a time when a significant number of the industry’s top publishers are struggling financially, a slew of municipalities are pushing required opt-on/opt-out legislation for the printed products, and a substantial economic downturn/weak recovery has small businesses keeping a tight grip on their advertising expenditures, one would expect the annual industry conference from the Yellow Pages Association to be a somber gathering with lots of doom and gloom.  Yet, that wasn’t the case at the April 15th – 19th event held in Las Vegas.  It was certainly not an overly exuberant crowd of about 375 attendees, but one that overall was more optimistic than those who attended last year’s event.

Association Name Change

First, the association has made a bold move to rebrand itself as the “Local Search Association,” Association President Neg Norton indicated that the name change has been under consideration for some time and that “no one on the board [of Directors] thought we should keep doing what we are doing.” The association’s press release noted that:

The Local Search Association represents the best local search marketers in the world. We will continue to serve our long-time Yellow Pages members as well as the ever-expanding universe of companies that connect local buyers and sellers through digital advertising, social networking and mobile platforms.  

The obvious question is whether the name change is purely cosmetic, or does it truly represent a real shift in the association’s mission, and why.  The association is rumored to be after some name players such as Microsoft and Google.  The association’s press release provided some other insights on the name change: 

In the past decade, our industry has evolved from a coalition of companies that publish print directories into a collective group of integrated local search hubs – both in print and online. Because we’re expanding on our original mission of serving Yellow Pages publishers, the Local Search Association is pleased to have these new members – CityGrid, MerchEngine, Kudzu, Telnic Limited, Kenshoo, Thrive Analytics, deCarta, dotMobi, VendAsta Technologies and NO PROBLEM, because they face many of the same opportunities and challenges as our traditional member base.

Given that recent association research indicated that while nearly 70% of US adults still use the printed version of the Yellow Pages directories on a regular basis, the Internet and fast growing mobile web are certainly drawing increased usage. As a result, the association thought the time had come for a re-focusing of sorts that presents the Yellow Pages as more than just print and a readily available online local search tool.

Joe Walsh, the President/CEO of Yellow Book, and now the new association board chairman (who would have thought that would have happened just 5 years ago) commented that “our new brand reflects the transformation of Yellow Pages companies into integrated marketing and local search solutions providers, and better positions us to attract new members.”

Marc Tellier – YPG – “At the apex of transformation”

Among other notable presentations at the conference, one of particular interest was a discussion with Yellow Pages Group CEO Marc Tellier.  He said the “the next three years will bring more change for the Yellow Pages industry than the past three.”  Given the rocky performance of the industry during this extended economic downturn, such a predication was sure to make more than a few attendees uncomfortable.  Other comments from Tellier included:

  • That small/midsize businesses (SMB’s) are an “overwhelmed and underserved” group.
  • When he started some ten plus years ago, 51% of sales force contacts were premise/face to face. Today, that has increased to 76%
  • Based on the full suite of products YPG is selling, the potential market for YPG in Canada is four times that of just the traditional Yellow Pages market
  • The CMR segment needs to consolidate. Leading CMRs have “invested in research and product knowledge, while small CMR shops often do not.”  (The recent implosion of the largest CMR – TMP, was a hot topic in the hallways at the conference)
  • Investment is critical, that YPG has been more aggressive than other directory organizations. And bucking the trend of many publishers, that outsourcing is not his preferred route.

Neg Norton – Association President – A busy time at Association

In Norton’s presentation, he provided a number of compelling stats on changes in the local advertising marketplace:

  • Mobile advertising will grow from 15% of the online advertising market to more than 60% in 2015 (Borrell Associates).
  • Nearly half of SMBs report using Facebook for their business (BIA/Kelsey research), and another 19% use Twitter.
  • Social networking sites now account for more than one-third of all online display ad impressions according to Comscore.
  • More than a third of SMBs increased their use of links and ads on social media sites over the past year, and nearly half planned further increases over the next year
  • And when you add all of that up, of most importance to the industry — 56% of small businesses who will spend on search or social media advertising in 2011 will need help with some aspect of the campaigns (American Express)

No one can deny the statistics Norton covered on the growing use of mobile products:

  • GPS capable handsets grew 16% year over year and now represent 73% of total US mobile users.
  • Smart phones grew 54% and now reflect 28% of total US mobile users.
  • Nearly 70 million people in the U.S. owned smart phones in February 2011 an increase of 13% from the preceding 3 month period.

While these are alarming changes, Norton noted that all of these changes represent a tremendous growth opportunity for the industry.  Norton also provided a status on the usage of Yellow Pages:

  • In 2010, print and internet yellow pages together generated 16.6 billion searches versus 16.9 billion in 2009, a reduction of less than 2%  
  • Print Yellow Pages usage declined 8% from 12 to 11 billion in 2010
  • IYP searches increased 15% to 5.6 billion.
  • The average IYP searcher conducted 4.9 searches during December 2010, a 12% increase from a year earlier

New Board of Directors:

The conference also brought the election of a new board of directors for the Association.  Elected publisher representatives include:   

  • Peter McDonald, SuperMedia
  • Scott Brubaker, Berry
  • Jose Gutierrez, AT&T
  • Alfred Mockett, Dex One
  • Joe Walsh, Yellowbook.
  • Marc Tellier, Yellow Pages Group – International Director

CMR representatives are:

  • Chris Cummings, Marquette Group
  • Norm Hagarty, DAC Group
  • Sharon Sweeney, Fairway Group  
  • Kathleen Decaire-Aden, SMG Directory Marketing

Bill Dinan of Telmetrics is the Associates board representative.

Environment:

Environmental issues continue to be a big item on the Associations agenda.  Norton talked more about efforts in San Francisco, to stop new opt-in legislation.  The Association was joined in a unique coalition fighting effort by groups such as Valley Yellow Pages, AT&T, Seccion Amarilla, the IBEW labor union, The Utility Reform Network, San Francisco Chamber of Commerce, ADP association, Chinese Yellow Pages, Rainbow Pages, and other local consumer advocate and business groups.

 Norton highlighted industry successes in recycling rates.  Last year, according to the EPA, directory recycling rates improved from 22% to 35%.   This represents a dramatic shift in both source reduction and recycling rates. 

In our next article, we will cover presentations from other speakers, what we found at the conference from the industry suppliers, and those companies recognized in the annual Industry Excellence Awards.  Stay tuned.

Industry Supplier Update – April

Everyday Yellow Pages concludes agreement with Front Door Insights to provide interactive Mobile Marketing solutions for their print directories

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, has announced that it has signed an agreement to license its software and associated suite of services to Everyday Yellow Pages, based in Arlington, Texas.    

Front Door Insights’ platform includes an industry leading suite of services and intuitive web-based software that is easily White Labeled and re-branded for seamless reselling opportunities.  Resellers have the opportunity to set their own customer pricing, offer an online payment gateway and bring an increasingly important mobile and digital product range to their existing customer base.

“We’ve been researching and seeking new technology that will help our Company and customers thrive in the new digital local search landscape and we’re very excited to start implementing Front Door Insights’ mobile marketing solutions very soon,” stated Todd Baldwin, President of Everyday Yellow Pages.

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Front Door Insights concludes agreement with Consolidated Communications to provide interactive Mobile Marketing

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, announced that it has signed an agreement to license its software and associated suite of services to Consolidated Communications Directory Services, based in Conroe, Texas.    

 “The addition of Front Door Insights’ mobile marketing services to our product offerings will immediately bring added value and viability to our existing print advertising products.  The ability for our customers to have a short code enabled Ad can only help their business and enable them to stay connected to their customers throughout the year,” stated Jim Bristow, Vice President of Directories at Consolidated Communications Directory Services

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising as well as our online directories. . “We are very excited to have a great company like Consolidated join the other 10 publishers using our mobile marketing platform” stated Tom Tolbert, CEO of Front Door Insights.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Reviews Say Call Tracking Is In: Yelp Selects Telmetrics for Call Measurement

Proving the relevance of call metrics for any digital media, Telmetrics, the leading provider of advertising call measurement solutions, has announced that it has been selected by Yelp, the community-led local search and reviews site.

Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses.

“We look forward to working with Telmetrics to better understand the impact and value that Yelp profile pages can deliver to businesses,” said Lemar Hight, director, business operations and finance.

Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.

“We are very excited to be working with Yelp, one of the premier names in today’s local advertising market,” said Bill Dinan, president of Telmetrics. “With Yelp and Yelp Mobile’s traffic numbers continuing to grow, call measurement will offer greater visibility into the high quality leads that Yelp generates.”

For more information, visit www.Telmetrics.com.  

Webs and Ziplocal Partner to Bring Mobile-Optimized Websites and Custom Facebook Pages to Local Businesses

Webs (http://webs.com), the popular, do-it-yourself suite of web, social and mobile presence solutions for small businesses, today announced a distribution partnership with U.S. local search company Ziplocal and its sister company, ImmersiFind, a local search platform used by directory and newspaper publishers worldwide. The agreement will allow Ziplocal and ImmersiFind to provide their small business advertisers with greater online presence through custom websites and Facebook fan pages.

Ziplocal, with a sales force of more than 750 people, sells results-focused advertising solutions to local businesses, who are increasingly interested in expanding their digital presence. ImmersiFind is a local search platform used by Ziplocal and many other directory and newspaper publishers worldwide. They will use the Webs platform and its powerful suite of tools to sell custom-designed websites that are also optimized for mobile devices, and Facebook pages to their advertising customers. Webs will be private-labeling their solutions so local businesses can continue to seamlessly maintain editorial control over their online presence through a simple and effective solution.

http://www.prweb.com/releases/2011/04/prweb5230684.htm

Ziplocal Introduces Ad Network for National Brands with Local Footprints

Ziplocal today announced the launch of its LocaLeads Ad Network. Providing national brands and advertising agencies with one-stop access to hyper local, results-based advertising opportunities, the LocaLeads Ad Network will harness a network of print publishers in more than 1,000 markets across the country. 

The LocaLeads Ad Network leverages a pay-for-results model that provides expert-verified leads for advertisers seeking to reach local audiences through a national partner. The online and mobile ad network, which launched late last year, is enhanced with the addition of print directories and media publishers on the ImmersiFind platform and gives these publishers access to national ad content and new income through Ziplocal’s revenue-sharing model.  

Under the LocaLeads model, ads are distributed throughout the network and published in local media with a unique call tracking number (CTN) for the consumer. The unique CTN ensures advertisers only pay for verified sales leads and the revenue generated is shared by LocaLeads with the media outlet that published the ad.

“We have reinvented the print industry by changing the delivery model,” said Olivier Vincent, CEO of Ziplocal. “The LocaLeads Ad Network brings our proven pay-for-results model to all media – online, mobile and now print.”

For more information, visit www.localeads.com.  

Fry Communications Installs Additional Saddle Binder

Fry Communications (www.frycomm.com) has begun installation of a new Muller Martini Primera saddle stitching system. This state-of-the-art stitcher brings the highest levels of automation and reliability to this binding process. It will begin running in June of 2011.

“This continued investment in our core print business demonstrates our commitment to bringing the latest technology to our customers,” said Steve Grande, Fry’s VP of Sales. “Adding another Muller stitcher to our existing stable provides additional flexibility and cost-effective binding options for customers of all sizes.”

Industry supplier updates

Following is a collect of recent news from industry suppliers:

BTC Publishes The Bahamas Yellow Pages in New Digital Format

The Bahamas Telecommunications Company Limited (BTC) announced the Company’s launch of a new Bahamas Internet Yellow Pages directory with Innovectra, a leading provider of digital media platform solutions for traditional media publishers.

Innovectra Corporation has been selected to host each new edition of the BTC Yellow Pages in a digital directory format using its award winning ActivDirectory and ActivImpact software.  The companies have collaborated to build and deploy a new directory portal at www.BahamasYPages.com for area residents, island visitors and vacationers who use the Internet to search directory listings and find profile information about local merchants and service providers.

Online shoppers can use the BTC Yellow Pages keyword search engine to find exactly what they are looking for throughout the Bahamas and connect with small businesses via links to Internet directory listings, web sites, maps, directions, online videos and dynamic coupons.

“We are excited about adding new local search site features for consumers while providing business customers with more interactive Yellow Pages solutions,” said Marlon Johnson, BTC’s vice-president of sales and marketing.

Alauras Software’s announces a new native iPad application

The new native iPad application now allows full access to Alauras Software’s eContract system to sales reps in the field without any dependency on internet connectivity. Now sales reps in remote regions without internet access can leverage the benefits of the SFA system. Contracts can be executed on the popular Apple iPad with the customer using only his figure for signature on its touch screen.

The application stores all assigned contracts and securely collects executed agreements and customer content while offline. On reaching a wifi point, the device can be set to automatically sync and update the system. The user can specify a manual sync if desired, selecting the time, place and method of the update.

Additional feature sets for the native iPad application are under development and will be released periodically over the next several weeks. “Prioritization of these releases will be dependent on field requirements of Alauras Software clients.” stated Vlad Miloserdov, CEO.

VendAsta and Telmetrics Partner to Integrate Call Tracking

Call measurement provider Telmetrics (www.telmetrics.com) announced a partnership with VendAsta (www.vendasta.com), a reputation management software provider, to help publishers and agencies deliver to advertisers an integrated view of customer intelligence: feedback and sentiment from calls, social networks, blogs and consumer review sites.

Bringing two best-of-breed solutions together, Telmetrics, the leading provider of advertising call measurement solutions, and VendAsta, a reputation intelligence software provider, today announced that VendAsta is integrating Telmetrics’ call-based metrics into its StepRep platform. VendAsta selected Telmetrics to boost StepRep’s offline listening data and provide local search advertisers a more holistic reputation management solution to assess their market presence and the ties to customer calls.

A white-label reputation management solution targeted to digital and traditional publishers with local advertisers, StepRep allows small and medium businesses (SMBs) to monitor customer feedback on social networks, blogs and consumer review sites. StepRep performs automated sentiment analysis on this data to provide a high-level picture of how customers feel about a business and how their sentiments are evolving over time.

With the embedded call data from Telmetrics, StepRep will offer local advertisers insights from VoiceTrends, which auto-transcribes consumer phone calls to merchants and tracks customer intelligence, such as keywords spoken and customer sentiment, in one easy-to-read dashboard.

New Zealand YP Group® signs for ERP advertising system from Miles 33

The Yellow Pages Group (Yellow®), New Zealand’s largest provider of media agnostic, directory style advertising, has signed for the delivery of an ERP advertising and reporting solution from Miles 33. The tightly integrated suite of modules is to be rolled out across Yellow in New Zealand.

The system will serve more than 500 staff and will provide Yellow® with the functionality necessary to manage and deliver its customers’ advertising to various forms of digital and print media.

“Yellow started a long search for the right technology platforms, driven by a business need to build new media channels using Internet and Mobile devices”, says Ken Anderson, Director for Miles 33 in the Asia Pacific region.