This is guest column from Mike Funaro, President, Small Pond Media:
“If I knew then what I know now…..”. How many times have we all said that? As a 23 year Yellow Pages veteran and former independent yellow pages publisher I want to share a white paper written by some colleagues of mine at WSI Digital Marketing.
The title “Digital Disruption-The Difference between Agencies That Survive, Thrive or Die” got my attention enough to read the entire paper. When I was finished my first thought was that you could easily have substituted “Yellow Pages Publishers” for “Agencies”. I have been consulting and brokering in the world of franchising and WSI Digital is one of the companies that I have grown particularly fond of over time. Almost every time I place someone with WSI Digital, I ask myself how much my yellow pages company could have used them as I struggled to add digital marketing to my product offerings.
Take a quick read about the WSI Digital and how they have helped a legacy business model, Advertising agencies. Whether you are in the yellow pages industry or struggling to find a new career path, take a look at WSI Digital. I think you will be impressed.