Tag Archives: Ziplocal

Yellow Page News Briefs – April

This regular article provides a snapshot of Yellow Page recent industry news you may have missed.

Industry Recycling News:

Seattle Councilmember and handful of residents still venting over opt-out

Don’t want yellow-pages (etc.) directories? Opt-out deadline ahead West Seattle Blog (blog) Both Seattle City Councilmember Mike O’Brien and a PR agency for the yellow-pages-directory industry have sent reminders today that a deadline is ahead for opting out of the next big round of deliveries – go to this website by May 6th if you want to …

Phone Book Recycle Kickoff Party – Branson, MO

Recycling locations for telephone directories are available at various locations in the City of Branson. Any resident and business that wants to recycle their directories may do so at Jubilee Foods, Dewey Short Visitor Center and the Branson Recycle …

Unwanted Phone Book Drop Off Planned – Nebraska

Now is a good time to get rid of unwanted phone books since new phone books were recently distributed to Lincoln homes and businesses. Laura Cole of The Berry Media Company says 51,000 pounds of outdated telephone directories were recycled last …

Berry Company noted for recycling efforts

Dayton company urges phone book recycling WHIO Dayton The Berry Company’s “Think Yellow, Go Green” program has kept 1.5 million outdated phone books out of landfills by recycling more than 750 tons of them. Earth Day was the fifth anniversary of the program. Berry has teamed up with schools, The Boy …

Industry Conferences:

EADP conference in June

The European Association of Directory Publishers (EADP) in cooperation with the European and German Search, Directory and Database association and will have its next conference in Berlin on June 10-11, 2013.  You can now register on the EASDP Conference site.

This year’s conference will have a theme of “Using the creative chaos of speed and innovation”.  All information, program, exhibitors, speakers, and online registration are available on the EADP site.

Kelsey Group – Leading in Local

Austin will play host to the Kelsey Groups annual “LEADING IN LOCAL: SMB Digital Marketing” conference that will take place Sept. 11 – 13, 2013. This conference will focus on the fast-changing SMB marketing solutions space and examine the digital innovations that are transforming how SMBs attract, retain and upsell their customers.  Today is the last day for early registration discounts.

Yellow Pages in the News

Green light for Dex – SuperMedia Merger

Bankruptcy court gives OK to Dex One-SuperMedia merger WRAL Tech Wire By Staff, wire reports Cary, NC — Dex One and SuperMedia, two money-losing phone-book publishers, won a judge’s permission on Monday to merge and exit …

New Cover Girl for the Phone Book

Phone books are being delivered across the Townsville region at the moment, and the woman on the cover has a really interesting story to tell. Angie D’Arcy is mother to a child with special needs and in 2008 she founded The Umbrella Network to give …

Bogus Yellow Pages still out there

Company knocks off Yellow Pages invoice to dupe business owners A Knoxville businesswoman says she received a bogus invoice from a company claiming to be the real Yellow Pages and requesting a fee to renew the listing in …

Angie’s List remains hot

All the indicators are going in the right direction as modern-day yellow pages Angie’s List, which helps people find trustworthy carpenters, dentists, mechanics, and more, reported its first quarter results today. Revenues were up 68 percent to $52.2 million, paid memberships were up 60 percent year-over-year — hitting two million just two days ago — and its cost-per-acquisition was down 12 percent.

Ziplocal Partners with Marchex

Marchex, Inc. (NASDAQ: MCHX), a leader in mobile performance advertising, today announced a partnership with Ziplocal, an advertising platform that

Other news:

Print Yellow Page penetration “amazes”

Foursquare Has 93% Penetration In Retail – Plus New $41 Million Note Forbes Foursquare = 93%; Citysearch = 66%; Facebook = 65%; Google+ = 59%; Yellow Pages = 55% (I am often amazed at this sort of penetration for a physical book, however, it might also include digital presences the Yellow Page industry has been slow to create …


People – July

It has been a while since we updated our regular blog sponsored by Hawthorne Executive Search .   It is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.

Larry Angove:

The Association of Directory Publishers (ADP) has announced that Larry Angove, their President and Chief Executive Officer since 1997, is planning to retire on or after June 30, 2013.

As a result, a Presidential Search Committee consisting of independent publisher leaders — Danny Bills, Wally Downey, Jim Hail, Steve Skinner, and Vernon Smith has been formed to coordinate the search for Larry’s successor.

Recommendations/expressions of interest are being directed to Danny Bills at dang452@aol.com. All recommendations and applications will be kept confidential by the Committee.

David Krantz:

David Krantz, former CEO and president of AT&T Interactive, has been named CEO of YP Holdings. Krantz will lead YP’s overall strategy and operations. The new leadership team includes executives from AT&T Advertising Solutions, AT&T Interactive and Cerberus Operations, as well as executives recruited from outside of AT&T. The company will be headquartered in Tucker, Georgia. AT&T still has a 47% equity interest in YP Holdings.

“We have a great future in front us,” said Krantz. “We also have an extensive customer base, the largest local sales organization, an unmatched product portfolio, industry-leading platforms across the web, mobile and print ecosystems, and a great brand. We are ready to invest in this business, innovate and provide excellent service to our customers.”


The online local search business Ziplocal has made several Board and management appointments:  Owen B. Menzel, Elaine Kunda and Timothy M. Gould have resigned as directors.  John Albright, Perry N. Dellelce, and Sheldon Inwentash were appointed as directors; Kevin Dane as president; and Paul Van Damme as chief financial officer.

Albright is co-founder and managing partner of Relay Ventures, an early stage venture fund exclusively focused on mobile software. He also founded JLA Ventures in 1996. Dellelce is a founder and managing partner of Wildeboer Dellelce, a Canadian law firm.  Inwentash is chairman and CEO of Canadian investment firm Pinetree Capital.

Alan Schultz

Schultz has been names thenew chairman of the board of directors for yellow pages publisher Dex One.  Schultz replaces Eugene Davis, who resigned from the board.

Schultz has been a member of the Dex One board since 2005. He also is non-executive chairman of the board at Valassis Communications. He retired as CEO of that firm in December, 2011.

Davis had served as non-executive chair of the board since August 2011. He has been a member of the board since January 2010.

Scott Klein:

As reported in The Goddard Report, Scott Klein who led Idearc/SuperMedia out of bankruptcy and resigned in 2010, has been named president and CEO of Language Line Services. Language Line is a language solutions provider specializing in more than 170 languages focusing on clients in government, healthcare, telecommunications, financial services and other industries worldwide.

“I know the Language Line team is going to enjoy working with Scott Klein as their new leader,” said Language Line board chairman Dennis Dracup in a prepared statement. “His diverse background, leadership experience, and emphasis on customer coupled with his high energy approach will drive the growth of our business.”

Klein joined Idearc from Symphony Technology Group (Palo Alto, CA) where he was an operating partner. He was previously president and CEO of Information Resources (Chicago), a global provider of information solutions, analytics and performance technology.


Dane Madsen

LocalBlox, has announced that Dane Madsen has joined the firm as an advisor.

Madsen and two partners purchased the YellowPages.com domain in 1996 and began with a small hosting package which evolved in to YellowPages.com.  In November 2004, SBC and BellSouth purchased the domain name and company YellowPages.com for a reported  $100 million.

The addition of Madsen as an advisor is expected to “…provide the firm with the experience, expertise and knowledge of a world-class entrepreneur who understands the unique business environment of today’s market and the special challenges facing small business owners in the new economy…”

LocalBlox features two distinct facets. One is a community-based platform that provides the means for community members to share information, plan special events and keep each other advised of news to promote neighborhood safety. The other aspect of LocalBlox supports businesses and entrepreneurs in their endeavors through business tools, apps, software and a comprehensive array of business services.

LocalBlox serves over 60,000 neighborhoods across the U.S and is dedicated to providing businesses with sound solutions and cost effective ways of conducting commerce to build financially strong neighborhoods.

Julie Winbun

Has accepted a new position as Vice President of Business Development Offline & Print with Ring 2 Media.  Voted by Inc 500 in 2011 as one of the fasted growing privately held companies, it helps drive live calls to top call centers.


Industry Supplier Update – April

Everyday Yellow Pages concludes agreement with Front Door Insights to provide interactive Mobile Marketing solutions for their print directories

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, has announced that it has signed an agreement to license its software and associated suite of services to Everyday Yellow Pages, based in Arlington, Texas.    

Front Door Insights’ platform includes an industry leading suite of services and intuitive web-based software that is easily White Labeled and re-branded for seamless reselling opportunities.  Resellers have the opportunity to set their own customer pricing, offer an online payment gateway and bring an increasingly important mobile and digital product range to their existing customer base.

“We’ve been researching and seeking new technology that will help our Company and customers thrive in the new digital local search landscape and we’re very excited to start implementing Front Door Insights’ mobile marketing solutions very soon,” stated Todd Baldwin, President of Everyday Yellow Pages.

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Front Door Insights concludes agreement with Consolidated Communications to provide interactive Mobile Marketing

Front Door Insights LLC., the leading provider of Short Code enabled Mobile Marketing solutions for the independent Yellow Page directory publisher community, announced that it has signed an agreement to license its software and associated suite of services to Consolidated Communications Directory Services, based in Conroe, Texas.    

 “The addition of Front Door Insights’ mobile marketing services to our product offerings will immediately bring added value and viability to our existing print advertising products.  The ability for our customers to have a short code enabled Ad can only help their business and enable them to stay connected to their customers throughout the year,” stated Jim Bristow, Vice President of Directories at Consolidated Communications Directory Services

Customized “call to action” graphics have been developed by Front Door Insights specifically for print resellers.  The “call to action” graphics create instant interactivity when incorporated into traditional print advertising as well as our online directories. . “We are very excited to have a great company like Consolidated join the other 10 publishers using our mobile marketing platform” stated Tom Tolbert, CEO of Front Door Insights.

Additional information on Front Door Insights is available on www.fdinsights.com and www.frontdoordailydeals.com or contact Tom Tolbert at 888.632.1049 or tom.tolbert@fdinsights.com

Reviews Say Call Tracking Is In: Yelp Selects Telmetrics for Call Measurement

Proving the relevance of call metrics for any digital media, Telmetrics, the leading provider of advertising call measurement solutions, has announced that it has been selected by Yelp, the community-led local search and reviews site.

Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses.

“We look forward to working with Telmetrics to better understand the impact and value that Yelp profile pages can deliver to businesses,” said Lemar Hight, director, business operations and finance.

Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.

“We are very excited to be working with Yelp, one of the premier names in today’s local advertising market,” said Bill Dinan, president of Telmetrics. “With Yelp and Yelp Mobile’s traffic numbers continuing to grow, call measurement will offer greater visibility into the high quality leads that Yelp generates.”

For more information, visit www.Telmetrics.com.  

Webs and Ziplocal Partner to Bring Mobile-Optimized Websites and Custom Facebook Pages to Local Businesses

Webs (http://webs.com), the popular, do-it-yourself suite of web, social and mobile presence solutions for small businesses, today announced a distribution partnership with U.S. local search company Ziplocal and its sister company, ImmersiFind, a local search platform used by directory and newspaper publishers worldwide. The agreement will allow Ziplocal and ImmersiFind to provide their small business advertisers with greater online presence through custom websites and Facebook fan pages.

Ziplocal, with a sales force of more than 750 people, sells results-focused advertising solutions to local businesses, who are increasingly interested in expanding their digital presence. ImmersiFind is a local search platform used by Ziplocal and many other directory and newspaper publishers worldwide. They will use the Webs platform and its powerful suite of tools to sell custom-designed websites that are also optimized for mobile devices, and Facebook pages to their advertising customers. Webs will be private-labeling their solutions so local businesses can continue to seamlessly maintain editorial control over their online presence through a simple and effective solution.


Ziplocal Introduces Ad Network for National Brands with Local Footprints

Ziplocal today announced the launch of its LocaLeads Ad Network. Providing national brands and advertising agencies with one-stop access to hyper local, results-based advertising opportunities, the LocaLeads Ad Network will harness a network of print publishers in more than 1,000 markets across the country. 

The LocaLeads Ad Network leverages a pay-for-results model that provides expert-verified leads for advertisers seeking to reach local audiences through a national partner. The online and mobile ad network, which launched late last year, is enhanced with the addition of print directories and media publishers on the ImmersiFind platform and gives these publishers access to national ad content and new income through Ziplocal’s revenue-sharing model.  

Under the LocaLeads model, ads are distributed throughout the network and published in local media with a unique call tracking number (CTN) for the consumer. The unique CTN ensures advertisers only pay for verified sales leads and the revenue generated is shared by LocaLeads with the media outlet that published the ad.

“We have reinvented the print industry by changing the delivery model,” said Olivier Vincent, CEO of Ziplocal. “The LocaLeads Ad Network brings our proven pay-for-results model to all media – online, mobile and now print.”

For more information, visit www.localeads.com.  

Fry Communications Installs Additional Saddle Binder

Fry Communications (www.frycomm.com) has begun installation of a new Muller Martini Primera saddle stitching system. This state-of-the-art stitcher brings the highest levels of automation and reliability to this binding process. It will begin running in June of 2011.

“This continued investment in our core print business demonstrates our commitment to bringing the latest technology to our customers,” said Steve Grande, Fry’s VP of Sales. “Adding another Muller stitcher to our existing stable provides additional flexibility and cost-effective binding options for customers of all sizes.”

People – December

This regular monthly blog sponsored Hawthorne Executive Search is all about people in the Yellow Pages industry. If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should all know about, drop us a line and tell us how they are doing. Send your submissions to ken@yptalk.com.

David Gilbert:

Ziplocal’s VP-Sales, Eastern Division – Dave Gilbert will be leaving the company effective December 3rd to return to college for another degree (he is considering teaching at university level) and to work with various charitable organizations.

Dave has had a long and successful career in the Yellow Pages industry have started in 1984 with BellSouth Advertising & Publishing.  He left in 1993 to start his own company, the Neighborhood Yellow Pages, which was later to sold to Volt (DataNational) in 1998.  Following the sale, he served as Chief Operating Officer for DataNational until 2008 when the company was acquired by Yellow Pages Group (YPG).  Following the sale, he served as the company’s VP of US Sales. When YPG sold the company to Ziplocal in April, 2010, Dave was appointed the VP-Sales, Eastern Division.

We wish Dave the best in his future endeavors.  Whatever he chooses to work on, there is no doubt he will be successful at it.

Charles Ruppman:

Charles Ruppman recently died at the age of 95 in Tualatin, Ore., where he lived for the past four years.  Ruppman parlayed his experience with the Yellow Pages directory into a thriving company while setting up one of the first call centers in the country.  After working for R. H. Donnelly, Ruppman moved to Peoria in 1962.

“He originally worked with Thompson Advertising and developed the Yellow Pages division here. Later, Bob Thompson died and he set up Ruppman Advertising,” said son Charles T. Ruppman.  “He went on to grow the business and be very successful. He developed three separate companies. There was Ruppman Advertising, Ruppman Yellow Pages and Today’s Merchandising,” he said.  Ruppman later went to New York to negotiate with Time-Life for the purchase of a telephone call center in Peoria, one of the first in the country.

The business kept growing after Ruppman retired in the 1970s as his son developed Ruppman Marketing Services, which expanded the call-center functions out to three buildings in Peoria. In the 1980s, Ruppman’s firm fielded most of the 800-number calls that customers made across the country from the Peoria offices.  The Ruppman company was sold in 2004 and renamed Affina.

“Without him and his drive and foresight, none of it would have happened. Our products and services were known all over the United States,” said Charles T. Ruppman of the Ruppman companies, which at their peak employed about 2,400 people nationwide – more than 600 in Peoria.  “He was a big part of the Peoria community,” his son said, adding that he “engaged in a number of community service campaigns.”

Michael Pawlowski, David Bethea, Del Humenik, and Steven Nord

SuperMedia has announced several changes to their Executive Vice President Sales.  East EVP Sales – Michael Pawlowski, has retired after more than 25 years of service and West EVP Sales – West David Bethea, has announced his intent to pursue other opportunities.

Two new Executive Vice Presidents (EVPs) will oversee the sales operations in the East and West.  Effective immediately, long time industry veteran Del Humenik will lead the East Sales operation as EVP Sales – East.  Humenik rejoins SuperMedia after his departure in 2003.  Prior to his departure, he was employed by the SuperMedia predecessor companies for more than 19 years, holding positions of increasing responsibility in the Sales organization. Most recently, Humenik worked for Paychex Inc. as Senior Vice President, Sales & Marketing.  He also held senior sales positions with Sprint, Dex and R.H. Donnelley.

Steven Nord who initially started with SuperMedia as a sales consultant, and will now serve as interim EVP Sales – West.  Nord, who has worked for Dex, SBC and Ameritech, is very familiar with the SuperMedia business.  He began his work in the Yellow Pages industry at L.M. Berry, and his career spans more than three decades.

Michael Pocock:

Yell is appointing a new CEO January 1st – Michael Pocock, a former SVP and GM from Cisco’s Linksys home networking division. The announcement ended a six-month search for a successor to John Condron, who has led Yell for 16 years.

From 2006 to 2009, Pocock was Senior Vice President and General Manager of Linksys, the home and SME networking division of Cisco Systems. Prior to Linksys, he was President and Chief Executive of Polaroid Corporation, which he joined in 2003, leading the recovery of the company to profitability and being instrumental in its sale to Peters Group Worldwide. From 1996 to 2002, Michael worked with Compaq Computer Corporation, in roles including Senior Vice President of its Commercial PC business and Senior Vice President for Worldwide Strategy. Prior to that, from 1993 to 1996, he was Vice President and General Manager of the Personal Computing Business of Digital Equipment Corporation.

Pocock started his career with General Electric Company and has also held senior positions in Epson America, Murata Business Systems and Xerox Corporation. From 2003 to 2007, he was on the Board of Stratus Technologies and, from 2005 to 2007, he was on the Board of Wyse Computer.

Pocock has A BA in Telecommunications at the University of Kentucky and has MBA studies at the University of Dallas.

Bob Wigley, Chairman of Yell, said: “We very much welcome Mike. He brings impressive leadership skills and experience from his considerable success in a range of businesses, which made him stand out from a strong candidate list and suit him ideally to the challenges and opportunities of Yell. With the arrival of our new CFO designate and the appointment of Mike, we have the right team in place to manage a seamless succession and to take Yell forward in the next stages of its development.”

UPDATE:  12/9/2010:

Peter McDonald was made the permanent CEO at SuperMedia:  http://bit.ly/fgp9nk