This site is an evolution from the original YP Talk website (www.YPTalk.com). After nearly 6 years of biweekly newsletters, we have evolved to this blog which will have stimulating commentary and opinion about media and advertising in general.
The purpose of this effort is to provide information and commentary on the greater Yellow Pages industry, both its print and digital components, as well as educate both the internal industry and interested external parties about this powerful, effective, world wide directional media industry.
Enjoy, learn, prosper…
If you have any questions about this site, contact me at firstname.lastname@example.org